Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India ETO Motors Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description: Performance Digital Marketing Specialist (Paid Campaigns)

Location:
Hyderabad

Industry:
Electric Mobility

Package:
As per market standards

About Us

We are rewriting the future of mobility. With 200+ hubs, 1000+ chargers, and bold ambitions, our mission is to eliminate charging anxiety and drive adoption of electric vehicles across India.

Now, we're looking for someone who doesn't just "run ads"—but
sets social media on fire.

The Role

We are hiring a
Performance Digital Marketing Specialist
who thrives on inorganic campaigns, can outsmart algorithms, and is obsessed with CPL and CAC metrics. This is not an ordinary digital marketing job—it's about creating
impact at scale
.

You'll own the paid marketing engine across
Facebook, Instagram, YouTube, Google Ads, and emerging channels
, designing and optimizing campaigns that directly drive
lead generation and conversions
.

Key Responsibilities

  • Campaign Strategy & Execution
    : Design, launch, and scale multi-channel paid campaigns (FB, Insta, YouTube, Google, LinkedIn).
  • Lead Generation
    : Deliver high-quality, high-intent leads for EV charging franchise, B2B, and B2C business lines.
  • A/B Testing & Optimization
    : Run experiments on creatives, targeting, bidding, and funnels; double down on what works.
  • Data & Metrics Ownership
    : Track CPL, CAC, ROI—optimize relentlessly to ensure profitability.
  • Creative Firepower
    : Work with design/video teams to push edgy, thumb-stopping content that goes beyond "boring ads."
  • Trendspotting
    : Stay ahead of platform updates, ad policies, and growth hacks to keep ThunderPlus ahead of competition.
  • Budget Mastery
    : Own monthly ad spends, plan allocation smartly across channels, and maximize ROI.

Who You Are

  • A performance marketing maverick with
    3–6 years of proven experience
    in running high-scale paid campaigns.
  • Someone who can
    generate leads at scale
    and is
    comfortable spending big budgets
    with accountability.
  • Expert in
    Meta Ads Manager, Google Ads, YouTube Ads
    , with hands-on experience in A/B testing and funnel optimization.
  • Obsessed with numbers: you monitor dashboards like a stock trader.
  • Confident, hungry, and willing to "roast" platforms till they deliver results.
  • Experience in
    EV, Auto, Mobility, Tech, or Startup ecosystem
    is a huge plus.

Why Join Us

  • Be part of India's
    electric mobility revolution
    .
  • Work directly with the leadership team of a high-growth EV startup.
  • Freedom to experiment, disrupt, and scale campaigns your way.
  • Competitive package + growth opportunities in a rapidly expanding industry.

How to Apply:

If you believe you can light up the digital space and deliver leads like a machine, write to us at

with your profile and examples of campaigns you've rocked.

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