Need Brand Development Manager for South Delhi

1 week ago

Delhi, Delhi, India GRAPHONET ADVERTISING PVT LTD Full time ₹ 4,00,000 - ₹ 5,00,000 per year

ob Title: Brand Development Manager – Confectionery

Department: Marketing / Brand Management

Location: Delhi

Experience Required: 5+ Years (preferably in FMCG or food & beverage sector)

Salary: Rs.40,000-Rs.50,000 p.m

Employment Type: Full-Time

About the Role:

We are looking for an experienced and enthusiastic Brand Development Manager to take charge of growing our confectionery brand.

The perfect person for this role will be responsible for increasing brand visibility, introducing new products, and increasing market share in a competitive FMCG environment.

This role combines creativity, understanding of consumers, and strategic planning with strong execution skills.

Key Responsibilities:

Brand Strategy & Positioning

Develop and carry out the brand development plan in line with company objectives.

Position the confectionery brand to differentiate itself in the market (e.g., premium, affordable, nostalgic, health-conscious, etc.).

Create brand guidelines, tone of voice, and visual elements that represent the brand.

Product Development & Innovation

Work with R&D and product teams to come up with and introduce new confectionery products.

Compare with competitors to identify gaps and opportunities.

Marketing & Campaign Execution

Lead all-around marketing campaigns across digital, retail, and out-of-home/in-store channels.

Collaborate with creative, media, and digital agencies to implement these campaigns.

Consumer Insights

Conduct market research, focus groups, and data analysis to understand what consumers like.

Keep track of brand performance indicators such as awareness, preference, and loyalty.

Sales Collaboration

Work with the sales team to ensure brand initiatives match retail and trade strategies.

Support market entry plans, packaging design, product displays, and promotional activities.

Performance Tracking

Monitor key performance indicators such as market share, brand value, sales growth, and campaign return on investment.

Prepare regular reports and presentations for senior management.

Key Skills & Competencies:

Strong background in brand development for FMCG, food, or confectionery

Deep knowledge of consumer behavior and market trends

Creative and analytical thinking

Ability to tell compelling stories and position brands effectively

Skill in using tools like MS Excel, PowerPoint, Google Analytics, and market research platforms

Ability to manage relationships with internal teams and external vendors/agencies

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field

MBA in Marketing (preferred)

Minimum 5 years of experience in brand management or product marketing

Prior experience in confectionery is preferred

Job Types: Full-time, Permanent

Pay: ₹40, ₹50,000.00 per month

Work Location: In person

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