State Head Marketing

3 days ago

Bengaluru Gadag Hubli, India Alaya Cotton Mills Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job description:

Job Position: RSM - KA (Textile - Shirts and Dhoti)

Education : Any Degree

Experience : 8+ Years

Key Responsibilities:

  • Plan and execute field marketing campaigns to promote textile products to retailers, wholesalers, designers, and end-users.
  • Visit retail stores, distributors, showrooms, and trade partners to present new collections, gather feedback, and encourage orders.
  • Coordinate and participate in industry events, trade fairs, and exhibitions relevant to textiles and fashion.
  • Build and maintain strong relationships with dealers, channel partners, designers, and boutique owners.
  • Distribute marketing materials such as catalogs, fabric swatches, samples, and promotional gifts.
  • Collect and report market intelligence on competitor activity, pricing, customer preferences, and demand trends.
  • Support the sales team by generating qualified leads through field marketing efforts.
  • Work closely with the product and design teams to communicate market feedback and customer insights.
  • Ensure brand visibility and product placement across different outlets in the region.
  • Track and report on the effectiveness of campaigns and provide actionable recommendations for improvement.

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