Marketing & Growth Strategist (Tech-Focused)

5 hours ago

Noida, Uttar Pradesh, India MSPowerhouse Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Marketing & Growth Strategist (Tech-Focused)

Role & responsibilities :

MSPowerHouse is seeking a Marketing & Growth Strategist with a deep understanding of Microsoft and AI technologies to lead marketing initiatives for the companys service lines including Microsoft 365, Azure, Power Platform, and AI-driven solutions. This full-time, Noida-based role operates during US hours and focuses on driving organic growth, increasing lead generation, and building digital authority through data-driven strategies. The candidate should be able to collaborate with technical teams to craft compelling narratives that simplify complex technologies for executive audiences.

Preferred candidate profile :

Develop and execute an integrated marketing strategy tailored to Microsoft technology services and AI-driven solutions.

  • Plan and deliver content campaigns including blogs, whitepapers, videos, and case studies for global audiences.
  • Collaborate with technical teams to translate project outcomes into engaging marketing assets.
  • Manage SEO, SEM, and inbound lead-generation strategies targeting the US market.
  • Oversee organic and paid campaigns across Google Ads, LinkedIn, and relevant tech platforms.
  • Leverage AI tools such as Copilot, ChatGPT, and Jasper to scale content generation and marketing efficiency.
  • Monitor analytics and performance metrics to continuously improve ROI and conversion rates.
  • Develop brand consistency across website, social media, and digital collateral.
  • Coordinate webinars, workshops, and online events with Microsoft partners and client stakeholders.
  • Align marketing initiatives with business development and sales goals for measurable impact.

Required Skills and Qualifications:

  • 5+ years of experience in digital marketing within the IT or SaaS sector, preferably Microsoft ecosystem exposure.
  • Strong understanding of SEO, SEM, content marketing, and analytics platforms (Google Analytics, HubSpot, SEMrush).
  • Ability to collaborate with developers and architects to position technical solutions for executive decision-makers.
  • Experience with marketing automation tools (HubSpot, Mailchimp, Zoho Campaigns).
  • Familiarity with Microsoft Copilot, OpenAI, and generative AI tools for content creation and optimization.
  • Strong copywriting and editing skills tailored for B2B and enterprise-level marketing.
  • Hands-on experience managing campaigns for US-based audiences and time zones.
  • Data-driven mindset with proven track record of improving lead quality and inbound pipeline.
  • Bachelors degree in Marketing, Communications, or related discipline.
  • Excellent communication, creativity, and organizational skills.

Role:

Marketing & Growth Strategist

Industry Type:

IT Services & Consulting

Department:

Marketing & Business Growth

Employment Type:

Full Time, Permanent (Night Shift US Hours)

Education:

Bachelors degree in Marketing, Communications, or related field.

Certifications we are looking for:

  • Social Media Marketing Certification
  • Inbound Marketing Certification
  • Digital Marketing Strategy
  • SEO Certification

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