AI Content and Discovery Strategist

2 weeks ago

Bengaluru, Karnataka, India ToolJet Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the company

ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we're one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.

Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we're on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.

About the Role

AI tools are becoming the new search engine. Tech leaders now ask LLMs to recommend the best platforms for their teams. ToolJet already appears in some of these conversations, but we want to become a default answer. Your mission is to improve how ToolJet shows up inside AI generated responses and across discovery channels where buying decisions are influenced.

You will experiment with content, metadata, prompts, distribution tactics and brand presence to ensure ToolJet is recognized as a top choice whenever someone seeks internal app builders or enterprise low-code platforms.

What You Will Do


• Research how ToolJet appears in AI responses and track progress over time


• Create and improve content that influences LLM visibility such as tutorials, comparisons and use case pages


• Build prompt frameworks, citations and resource pages that LLMs can rely on


• Explore new discovery channels like AI agents, chat-based tool search and Q&A platforms


• Partner with product and content teams to maintain accurate and consistent information


• Train internal teams on best practices for using AI in content creation


• Monitor trends and new tools in the AI ecosystem and share insights


• Continuously test new ideas and optimize based on data and outcomes


• Support general marketing initiatives as needed

Who You Are


• Curious, proactive and excited to try bold experiments


• Basic understanding of marketing and how brands grow


• Passion for AI tools and familiarity with what is new and popular


• A reader who loves ideas and has a creative outlook on content


• Comfortable using GPT and other tools to draft and refine content


• Fast learner who enjoys moving quickly and taking ownership


• Collaborative and open to feedback


• Bonus if you have built something before or dream of starting up in the future

What You Bring


• Strong communication skills and a clear writing style


• Ability to analyze performance results and suggest improvements


• Hunger to learn new skills in AI content, distribution and SEO-style optimization

Why Join ToolJet

  • Shape the future of how our product is discovered in the age of LLMs
  • Work closely with a high velocity founding and marketing team
  • Real responsibility and autonomy from day one
  • Creative environment where experiments are celebrated

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