CRM Specialist

Position : CRM Specialist (Full Time)

Purpose: The CRM Specialist needs to have expertise in marketing automation to design and execute high-conversion lead nurturing campaigns via WhatsApp, email, and SMS. Leveraging tools like Zoho, Salesforce, Lead Squared, or Mo Engage, you'll drive enrolment, retention, and revenue through hyper-personalized, data-backed strategies.

MADE EASY Edutech focuses on lead generation and nurturing through online and offline campaigns for engineering and competitive exam preparation. The CRM Specialist will play a crucial role in lead management, marketing automation, retention marketing, and reporting; Visit :

Responsibilities

1. Lead Management & Storage:

o Responsible for collecting and managing leads from multiple sources such as landing pages, forms, and marketing campaigns into the LMS/CRM system (e.g., LeadSquared, Salesforce).

o Ensure proper tagging, source tracking, and categorization for accurate attribution and analysis.

2. Data Cleaning & Enrichment:

o Regularly clean, validate, and update CRM data to ensure accuracy and prevent duplication.

o Maintain hygiene of student and enquiry databases.

3. Marketing Automation:

o Design and execute automated drip campaigns through WhatsApp, email, and SMS for lead nurturing and engagement.

o Set up trigger-based workflows, lead scoring, and segmentation to improve conversions.

4. Retention Marketing:

o Implement re-engagement and retention workflows targeting high-intent and enrolled leads to improve overall conversion, referral generation, and long-term engagement.

o Use personalized communication strategies to re-activate dormant leads and maintain consistent engagement with enrolled students.

o Leverage behavioural insights from CRM data to identify drop-off points and design targeted automation for re-engagement.

5. Reporting & Dashboard Creation:

o Build, maintain, and share weekly/monthly performance reports with management.

o Track KPIs like lead conversion, engagement rate, and ROI from automation campaigns.

6. Cross-Department Collaboration:

o Share campaign insights with the marketing and counselling teams to help optimize ad campaigns, lead nurturing flows, and conversion messaging.

o Coordinate with teams to ensure CRM and marketing campaigns are aligned with academic and enrolment objectives.

7. Continuous Optimization:

o Use data-driven insights to recommend process improvements, enhance automation efficiency, and reduce manual dependency.

o Conduct training sessions for internal teams on CRM best practices.

8. Stakeholder Collaboration:

• Present actionable insights to leadership on campaign performance and student behaviour.
• Align CRM strategies with enrolment targets through data-backed recommendations.

This aligns with common industry requirements for a CRM Specialist role, ensuring candidates possess the technical expertise in marketing automation tools, data analysis, and multi-channel campaign management needed to drive results

Educational Qualifications

• Graduate/Post Graduate
• Preference to Digital Marketing stream

Experience

• 2 – 5 years of experience working in CRM
• Preference to experience in Education (Ed Tech) industry

Location

• Hauz Khas – New Delhi
• WFO/6 days

Submit Resume : Send your CV at or

Job Types: Full-time, Permanent

Pay: ₹35, ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person