Performance Marketing Lead
6 days ago
Location: Andheri, Mumbai [Work from Office - 6 days a week]
About Go Zero:
Go Zero is on a mission to make guilt-free indulgence mainstream. We're building the fastest-growing brand in the guilt-free ice cream space, combining delicious flavors with health-conscious choices. If you live and breathe performance marketing and love hands-on growth challenges, this is your playground.
Role Summary:
You'll own growth on Q-commerce platforms (Blinkit, Instamart, Zepto, Big Basket, Amazon Now, Flipkart Minutes) through on-app campaigns (search, banner, events, etc.), off-app collaborations (social media tie-ins, digital OOH, sampling initiatives, etc.) and digital media channels(Meta, Google, etc.). You'll plan, execute, A/B test relentlessly, optimize aggressively, and own performance end-to-end. This is a role for someone who treats every campaign like an experiment and every metric like a personal challenge.
What You'll Do:
Q-Commerce Growth
• Launch, optimize, and iterate on-app campaigns on Q-commerce platforms to drive orders and repeat users.
• Design and implement off-app campaigns with platforms - from social collaborations to featured promotions and experiential tie-ins.
• Run rigorous A/B tests across creative, copy, targeting, and offers, and use insights to scale winning strategies fast.
• Continuously analyze campaign performance, identify bottlenecks, and take bold actions to maximize ROI.
• Own the full consumer funnel.
Digital Media Performance
• Build and execute performance-led strategies on Meta, Google, and other digital media channels to complement Q-commerce growth.
• Experiment with ad formats, creatives, and targeting to push ROAS and scale efficiently.
• Track every metric that matters, optimize in near-real-time, and iterate relentlessly.
Analytics & Reporting
• Build dashboards that actually tell a story - not just numbers.
• Surface actionable insights from data, validate hypotheses, and use them to drive faster, smarter decisions.
What We're Looking For:
• 3–5 years in performance marketing, growth marketing, or digital media, ideally in e-commerce or Q-commerce.
• Data-obsessed, comfortable with numbers, metrics, dashboards, and testing frameworks.
• Resourceful, independent, and unafraid to test, fail, learn, and scale.
• Creative thinker who can ideate campaigns that grab attention and convert.
Nice-to-Have:
Passion for FMCG, D2C, or Q-commerce brands.
Why Go Zero:
• You'll see the direct impact of your campaigns on sales, growth, and brand traction.
• Work in a fast-moving, experimental environment where ideas become campaigns in days, not months.
• Play a central role in building the Q-commerce vertical from the ground up - and potentially lead it as we scale.
-
Performance Marketing Lead
1 week ago
Mumbai Metropolitan Region, India RAS Luxury Skincare Full time ₹ 12,00,000 - ₹ 36,00,000 per yearPosition SummaryAs the Performance Marketing Lead, you are charged with crafting and executing innovative marketing strategies that drive revenue through performance ads. This role demands a creative visionary who coordinates seamlessly with creative teams to ensure that all advertising content is compelling and strategically aligned with our brand's high...
-
Performance Marketer
5 days ago
mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I've come to realise I'm effectively building 'a McKinsey' for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped into...
-
Performance Marketer
3 days ago
mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I've come to realise I'm effectively building 'a McKinsey' for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped into...
-
Performance Marketing Lead
1 week ago
Mumbai Metropolitan Region, India EdgeVantage Full time ₹ 15,00,000 - ₹ 25,00,000 per yearLocation:Sakinaka, Mumbai (Onsite)About the client:Our client is one of India's fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.What We Expect You To DoOwn end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.Manage budgets...
-
Performance Marketer
5 days ago
mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I’ve come to realise I’m effectively building ‘a McKinsey’ for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped...
-
Performance Marketer
7 days ago
Mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I've come to realise I'm effectively building 'a McKinsey' for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped into...
-
Performance Marketer
2 weeks ago
Mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I’ve come to realise I’m effectively building ‘a McKinsey’ for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped...
-
Performance Marketer
2 weeks ago
Mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I’ve come to realise I’m effectively building ‘a McKinsey’ for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped...
-
Performance Marketer
1 week ago
Mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I’ve come to realise I’m effectively building ‘a McKinsey’ for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped...
-
Performance Marketer
1 week ago
Mumbai, India TYS Performance Marketing Consultants Full timeKeeping this short and sweet – 7 years into building TYS, and post multiple business pivots, I’ve come to realise I’m effectively building ‘a McKinsey’ for smaller budding businesses and larger businesses alike - in other words, a business consultancy, with theoretical expertise and better still, a core team with execution capabilities, all wrapped...
