Search Engine Optimization Analyst

10 hours ago

Chennai, Tamil Nadu, India Orange Digital Marketing Full time

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We are looking for an experienced and results-driven Off-Page SEO Specialist with expertise in Guest Posting to join our dynamic digital marketing team. As an Off-Page SEO Specialist, you will be responsible for developing and executing strategies to improve the online visibility and search engine ranking of our website. You will specifically focus on building high-quality backlinks through guest posts, outreach, and relationship-building with influential blogs and websites within our industry.

Key Responsibilities:
  • Guest Posting: Research and identify high-authority websites, blogs, and platforms for guest posting opportunities.
  • Content Outreach: Establish and maintain relationships with website owners, bloggers, and editors to secure guest post placements.
  • SEO Backlink Strategy: Develop and execute off-page SEO strategies with a primary focus on link-building through guest posts.
  • Content Creation & Optimization: Work with the content team to develop well-written, SEO-optimized articles tailored for guest posting.
  • Research & Analysis: Analyze competitors' backlink strategies, identify potential link-building opportunities, and stay updated with the latest SEO trends.
  • Performance Tracking: Monitor, analyze, and report on the success of guest post campaigns, ensuring that the target domains are driving traffic and improving rankings.
  • Link Quality Assurance: Ensure all backlinks gained through guest posts are of high quality and are not spammy or harmful to SEO.
  • Collaboration: Work closely with the SEO team to align guest posting efforts with on-page SEO strategies for maximum impact.
Required Skills & Qualifications:
  • Proven experience in off-page SEO and guest posting strategies, with a strong understanding of link-building techniques.
  • Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, and Google Analytics.
  • Strong writing and communication skills for creating persuasive pitches and high-quality guest posts.
  • Experience in managing guest post outreach campaigns from start to finish.
  • Ability to identify high-authority websites and evaluate their potential for link-building.
  • Up-to-date knowledge of SEO best practices, Google algorithm updates, and digital marketing trends.
  • Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.
Preferred Qualifications:
  • Experience in other off-page SEO techniques such as influencer outreach, forum link building, and content syndication.
  • Knowledge of technical SEO and its impact on off-page strategies.
  • Familiarity with CMS platforms (WordPress, etc.) and content management.

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