PPC Manager

4 days ago

Agra, Uttar Pradesh, India Shikshakji Full time ₹ 5,00,000 - ₹ 15,00,000 per year
About the Role: As a Manager (Amazon), your role will include revitalizing our E-Commerce, driving
engagement, building impactful collaborations, and refining content strategy
Functional Parameters:
PPC & Advertising Management:
Lead the PPC & advertising Team
Develop strategies, set performance KPIs, optimize resources, and continuously refine campaigns
Develop, implement, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands,
Sponsored Display, and DSP
Set performance KPIs (ACoS, ROAS, TACoS) and continuously refine ad strategies to maximize
profitability
Perform bid optimization, keyword research, and audience segmentation for better targeting
Work closely with the Data Analyst Team to track campaign effectiveness and adjust strategies
accordingly
A/B test ad creatives, product titles, and descriptions to improve conversions
Data Analysis & Performance Monitoring:
Lead the Data Analyst Team to track sales trends, advertising performance, and competitive
benchmarks
Use data insights to guide advertising spend, pricing strategy, and inventory planning
Implement automation and AI tools to optimize PPC campaigns dynamically
Create weekly and monthly reports on PPC performance and growth strategies
Time-to-Market Strategy & Product Launches:
Oversee the Time-to-Market Team to ensure timely and successful product launches on Amazon
Align marketing strategies with product launch timelines for maximum visibility and sales
Coordinate with the supply chain and logistics teams to ensure stock availability before launching
campaigns
Plan pre-launch, launch, and post-launch PPC strategies for new products
Listing & Conversion Optimization:
Manage the Listing Team create listing and optimize product titles, bullet points, descriptions, and A
Content for better rankings
Work on keyword research and SEO strategies to improve organic visibility
Ensure brand consistency, enhanced brand content, and engaging product images to boost conversion
rates
Collaborate with the creative team for compelling product videos and lifestyle images

Cross-Team Collaboration & Leadership:

Lead, mentor, and train team members across PPC, data analytics, time-to-market, and listings
Foster collaboration between teams to align marketing strategies with overall business goals
Stay updated on Amazon trends, algorithm changes, and competitor strategies to maintain a
competitive edge

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