PPC Manager
1 day ago
engagement, building impactful collaborations, and refining content strategy
Functional Parameters:
PPC & Advertising Management:
Lead the PPC & advertising Team
Develop strategies, set performance KPIs, optimize resources, and continuously refine campaigns
Develop, implement, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands,
Sponsored Display, and DSP
Set performance KPIs (ACoS, ROAS, TACoS) and continuously refine ad strategies to maximize
profitability
Perform bid optimization, keyword research, and audience segmentation for better targeting
Work closely with the Data Analyst Team to track campaign effectiveness and adjust strategies
accordingly
A/B test ad creatives, product titles, and descriptions to improve conversions
Data Analysis & Performance Monitoring:
Lead the Data Analyst Team to track sales trends, advertising performance, and competitive
benchmarks
Use data insights to guide advertising spend, pricing strategy, and inventory planning
Implement automation and AI tools to optimize PPC campaigns dynamically
Create weekly and monthly reports on PPC performance and growth strategies
Time-to-Market Strategy & Product Launches:
Oversee the Time-to-Market Team to ensure timely and successful product launches on Amazon
Align marketing strategies with product launch timelines for maximum visibility and sales
Coordinate with the supply chain and logistics teams to ensure stock availability before launching
campaigns
Plan pre-launch, launch, and post-launch PPC strategies for new products
Listing & Conversion Optimization:
Manage the Listing Team create listing and optimize product titles, bullet points, descriptions, and A
Content for better rankings
Work on keyword research and SEO strategies to improve organic visibility
Ensure brand consistency, enhanced brand content, and engaging product images to boost conversion
rates
Collaborate with the creative team for compelling product videos and lifestyle images
Cross-Team Collaboration & Leadership:
Lead, mentor, and train team members across PPC, data analytics, time-to-market, and listings
Foster collaboration between teams to align marketing strategies with overall business goals
Stay updated on Amazon trends, algorithm changes, and competitor strategies to maintain a
competitive edge
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