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An Opportunity For position of Sr. Executive
2 weeks ago
Role & responsibilities
1) Promoter Management:
Promoter Management - GT & MT
- Ensure promoter availability at all given outlets with max 5% gap monthly.
- Regularly update promoter roster and resolve attrition/replacement within 7 days.
Promoter Training & Development
- Conduct structured training modules with product, soft skills & pitch rehearsals.
Promoter Attendance & Performance Tracking
- Track promoter attendance daily via digital tools and flag absenteeism immediately.
- Evaluate promoter effectiveness weekly based on sales/conversion ratio.
2) BTL Activations:
- Design monthly BTL calendar across cities/regions, aligned to brand priorities.
- Coordinate with sales team for store-level permissions/logistics for activations.
BTL Budget Management
- Maintain tracker of planned vs. actual spends; review with TM manager monthly.
BTL Vendor Coordination
- Identify, empanel & onboard vendors with clear SLAs and compliance checks.
- Follow-up and ensure timely setup and dismantling of activation units.
3) Reporting & Analysis
- Submit weekly dashboards to Trade Marketing & Sales teams.
- Analyze ROI per activation/event & provide improvement recommendations.
4) Trade Engagement Programs
- Plan retailer contests/schemes and gather feedback via field force.
5) POSM Deployment Tracking
- Track POSM allocation vs. usage at store level and highlight gaps.
- Ensure display compliance (visibility, planogram adherence, freshness).
6) Market Visit & Audit
- Document visit findings with photos, competitor activity, and promoter feedback.
7) Competition Data
- Competition Data Requirement on Quarterly basis, Category Wise across all distribution channels for GT, MT, Ecom & Horeca
- GT - Required - Main Competition Price List, Primary Bills as well as secondary bills.