Performance Marketing Specialist

Associate

About the Team
Meesho Grocery aims to revolutionise the way India shops for Grocery and towards that objective, we want to enable the lowest cost distribution for all daily needs. Grocery has the biggest share of the overall retail spend in India and is projected to be a $800B market in 2024, of which the majority contribution comes from non-metro cities. Grocery market in Metro and Tier 1 has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.
At Meesho Grocery, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier cities of India.
Meesho Grocery is an early stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high energy enthusiasts working towards creating something cool and something big.
About the role
We're looking for a Performance Marketing Specialist to join our User Growth team.The role involves managing and optimizing paid campaigns across channels like Google, Meta.You'll be responsible for driving user acquisition, improving ROAS, and scaling budgets efficiently.The work includes deep analysis of campaign data, identifying growth opportunities, and running experiments.If you love numbers, growth, and making every ad spend count, this role is for you.

What you will do

• Plan, launch, and optimize performance marketing campaigns across Google, Meta networks.
• Track and analyze key metrics (CPI, CAC, ROAS, CTR) to ensure efficient acquisition.
• Run experiments on creatives, audiences, and funnels to improve conversions.
• Work closely with design, product, and analytics teams to align campaigns with growth targets.
• Identify, test, and scale new channels or strategies to drive user growth.
• Some additional non performance marketing related responsibilities are also expected from the Associate.

What you will need

• 2–4 years of experience in performance marketing, preferably in e-commerce or consumer apps.
• Strong hands-on expertise with Google Ads, Meta Ads, and affiliate marketing platforms.
• Solid understanding of key growth metrics like CAC, ROAS, LTV, and attribution models.
• Proficiency in Excel/Google Sheets; familiarity with SQL or analytics tools is a plus.
• Creative mindset with the ability to test, learn, and scale campaigns quickly.
• Strong analytical and problem-solving skills with a bias for action.

About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho's large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India's e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like "Problem First Mindset," "Listen or Die," our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
Know more about Meesho here :

Experience LevelMid Level

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