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Social Media Executive

2 weeks ago

Chandigarh, Chandigarh, India IT By Design Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Job Description
  • Develop and execute social media strategies aligned with overall marketing goals.
  • Create, curate, and manage engaging content across all social media platforms
  • Monitor social media channels for trends, insights, and engagement opportunities.
  • Collaborate with the marketing team to align social media campaigns with broader marketing initiatives.
  • Analyze and report on social media performance metrics, providing actionable insights to improve engagement and reach.
  • Engage with followers, respond to inquiries, and foster a community around the brand.
  • Stay updated on social media trends, tools, and best practices to maintain a competitive edge.

Qualifications:

  • Bachelors degree in Marketing, Communications, or a related field.
  • Proven experience (2+ years) in social media management, preferably in the IT or
  • technology sector.
  • Strong understanding of various social media platforms and their best practices.
  • Excellent writing and editing skills with a creative flair.
  • Proficiency in social media management and analytics tools (e. g. , Hootsuite, Sprout
  • Social, Google Analytics).
  • Strong organizational skills and ability to manage multiple projects simultaneously.

Preferred Skills:

  • Experience with paid social media advertising and campaigns.
  • Familiarity with graphic design tools (e. g. , Canva, Adobe Creative Suite) for content
  • creation.
  • Knowledge of social media SEO and content optimization techniques.
  • Basic understanding of video editing for social media content.