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Social Media and Brand Specialist

2 weeks ago

Noida, Uttar Pradesh, India The Leapfrog Network Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description:

THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn

The Role:

We are looking for a highly motivated and strategic
Social Media & Brand Specialist
with a strong agency background. This is a senior-level, hands-on role for a true go-getter who can lead from the front. You will be responsible for developing and executing end-to-end social media and brand strategies, managing a team, and ensuring our campaigns not only meet but exceed client expectations. You must be able to handle high-pressure situations and thrive in a dynamic environment.

Key Responsibilities:

  • Strategy & Ideation:
    Lead the development of comprehensive
    social media and brand strategies
    aligned with client marketing goals. Conduct in-depth audience research, trend analysis, and competitor activity reviews. Create compelling pitch decks and presentations to win new business and present campaign ideas.
  • 360-Degree Campaign Management:
    Oversee the end-to-end execution of
    360-degree campaigns
    , from initial ideation to final delivery. Manage all aspects of campaign flow, including content creation, community engagement, and performance analysis. Ensure seamless integration and
    "social orchestration"
    across all digital touchpoints.
  • Content & Amplification:
    Oversee the creation of all social media content, ensuring it is innovative, high-quality, and on-brand. Possess a deep understanding of what makes content "viral," with a strong knowledge of
    meme marketing
    and
    social media amplification
    .
  • Team Leadership:
    Manage, mentor, and motivate a team of social media executives and specialists. Foster a high-performance culture of creativity, accountability, and continuous improvement.
  • Client & Stakeholder Management:
    Serve as the primary point of contact for key clients, building strong, lasting relationships. Effectively manage client expectations and provide strategic counsel.
  • Execution & Performance:
    Analyze key metrics and generate detailed performance reports with actionable insights. Thrive under pressure and manage multiple projects simultaneously with a focus on timely delivery.

Requirements:

  • Proven experience as a Social Media & Brand Specialist or a similar senior role in a digital marketing agency.
  • Demonstrable experience in leading and managing teams.
  • Expertise in 360-degree digital campaigns and social media orchestration.
  • A
    "go-getter"
    attitude with the ability to work independently and as part of a team.
  • Extensive knowledge of meme marketing and social media trends.
  • Strong verbal and written communication skills, with a talent for creating compelling presentations.
  • The ability to handle stress and work in a fast-paced, demanding environment.
  • Willingness to travel to our Noida office as required.