Content strategist- junior or mid level

Company Description

LOCUS is a consultancy firm specializing in Architecture, Urban Planning, and the Built Environment with involvement in branding and marketing as a separate vertical. Supported by a dedicated team of experienced professionals, the firm is recognized for its cutting-edge solutions, innovative approaches, and integrated approach to diverse and complex projects. LOCUS collaborates with specialists and partners globally to deliver holistic services to a wide and diverse clientele while maintaining a strong reputation in the industry.

Role Description

We are seeking a highly strategic, creative, and data-driven 
Content Strategist
 to lead the planning, creation, and optimization of content across multiple channels. This role is central to shaping our brand narrative, driving audience engagement, and supporting our marketing, product, and business objectives. The ideal candidate possesses a strong editorial mindset, a deep understanding of digital ecosystems, and the ability to translate insights into high-performing content.

Strategic Planning & Ideation

●      Develop 
content strategies, roadmaps, and calendars
 aligned with brand goals, campaigns, and cross-functional initiatives.

●      Conduct 
audience research, competitor analysis, and trend mapping
 to uncover opportunities, content gaps, and emerging formats.

●      Define and manage 
content pillars
, messaging frameworks, and editorial directions.

Content Production & SEO

●      Produce high-quality 
copywriting and scriptwriting
 for blogs, landing pages, social media, ads, videos, and long-form assets.

●      Oversee SEO best practices including keyword strategy, metadata optimization, content structure, and internal links.

●      Support video and graphic production by creating briefs, scripts, storyboards, and narrative frameworks.

Workflow, Operations & Publishing

●      Build and manage 
scalable content workflows
, production timelines.

●      Publish and optimize content via CMS platforms (WordPress, Webflow, HubSpot, etc.).

●      Ensure consistency with brand guidelines, tone of voice, and visual identity across all communication touchpoints.

●      Lead content repurposing efforts to extend reach and maximize ROI.

Cross-functional Collaboration

●      Work closely with marketing, product, design, branding, and sales teams to ensure messaging alignment and unified storytelling.

●      Support performance marketing with 
conversion-oriented content
, landing pages, and A/B tests.

●      Coordinate influencer, PR, and partnership content as needed.

Analytics, Optimisation & Reporting

●      Use analytics tools (GA4, Search Console, SEMrush, HubSpot, Meta Insights) to track performance, engagement, leads, and conversions.

●      Leverage 
AI analytics tools
 to predict trends, generate insights, and optimize content lifecycle.

●      Adapt content strategies based on data, platform algorithm changes, and user behavior.

Governance, Quality & Compliance

●      Create and maintain 
content guidelines
, editorial standards, and quality benchmarks.

●      Ensure compliance with legal, copyright, and regulatory requirements.

Oversee localization and cultural adaptation of content when needed.

Qualifications

● years of experience in content strategy, digital marketing, editorial planning, or related roles.

●      Strong command of copywriting, storytelling, and narrative building and design thinking.

●      Working knowledge of 
SEO and SEM
, analytics tools, and content performance frameworks.

●      Proficient with CMS platforms and collaboration tools.

●      Experience working with creative teams and managing multi-format content (video, design, long-form, social).

●      Excellent communication, project management, and stakeholder collaboration skills.

Adept with content design and layout tools like Adobe Indesign, Illustrator, etc) 

What You'll Bring

●      A strategic mindset with the ability to work cross-functionally

●      Ability to juggle multiple projects across diverse channels and timelines.

●      A passion for storytelling and audience engagement.

●      Creative confidence paired with data-backed decision-making.