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CMI Research Executive

2 weeks ago

Kolkata, West Bengal, India Bisk Farm Full time US$ 90,000 - US$ 1,20,000 per year

Job Summary:

Seeking a highly analytical and consumer-focused Consumer Insights Executive to join Marketing team. As a key member of our market research team, you'll be responsible for gathering, extracting, and interpreting consumer data to inform business and to drive growth.

Key Responsibilities:

  1. Data Extraction: To extract data from Internal Sales database, Nielsen Discover, Kantar PulsePlus and other sources. Clean and process large datasets to identify trends and patterns in excel

  2. Data Representation: To use data visualization tools and formats to extract insights and meaningful findings for Marketing team. To prepare dashboards from Internal and External data sources to clearly understand trends and patterns

  3. Data Analyses: To analyze large datasets from various sources, including surveys, focus groups and internal sales to identify trends and patterns

  4. Consumer Research: Execute Quantitative and Qualitative consumer research studies as per Research design to gather insights on consumer behavior, preferences, and needs

  5. Stakeholder Management: Collaborate with cross-functional teams, including Sales and Product development on different data and Consumer Research requirements. Manage and coordinate with external research partners / vendors to design, execute and deliver research projects, ensuring high-quality outputs and timely delivery

Requirements:

  1. Education: Master's degree in Marketing, Psychology, Sociology, or a related field.

  2. Experience: 2-5 years of experience in QUANTITATIVE market research, consumer insights, or a related field.

  3. Skills:

  4. Strong analytical and problem-solving skills

  5. Excellent communication and presentation skills

  6. Ability to work collaboratively with cross-functional teams

  7. Proficiency in data analysis software and tools (e.g., SPSS, Excel)