Assistant manager
2 weeks ago
Role & responsibilities
- Develop and implement a data-driven content strategy across website, social media, newsletters, campaigns, and blogs.
- Lead and mentor a small team of content interns and freelancers.
- Craft educational and persuasive content on Ayurveda, wellness, herbal remedies, and lifestyle.
Test, measure, and optimize content for reach, engagement, and retention.
A/B test headlines, formats, and posting schedules.
- Analyse performance metrics (views, likes, shares, comments, dwell time).
Recommend improvements based on insights and audience behaviour.
Collaborate with marketing, product, and healthcare teams to align content with business objectives.
- Maintain a consistent and authentic brand voice.
- Stay updated on Ayurveda trends and health insights to produce relevant content.
Preferred candidate profile
- Bachelors degree in English, Communications, Marketing, or related field. Masters preferred.
- 47 years of experience in content creation, ideally in wellness, healthcare, or lifestyle brands.
- Strong writing, editing, and storytelling skills.
- Hands-on experience with content analytics tools (Google Analytics, social media insights, etc.).
- Experience managing or mentoring a content team.
- Knowledge of SEO, content marketing, and social media strategy.
- Ability to simplify complex health topics for general audiences.
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