Assistant manager

4 days ago

Faridabad, Haryana, India Jiva Ayurveda Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop and implement a data-driven content strategy across website, social media, newsletters, campaigns, and blogs.
  • Lead and mentor a small team of content interns and freelancers.
  • Craft educational and persuasive content on Ayurveda, wellness, herbal remedies, and lifestyle.

  • Test, measure, and optimize content for reach, engagement, and retention.

  • A/B test headlines, formats, and posting schedules.

  • Analyse performance metrics (views, likes, shares, comments, dwell time).

  • Recommend improvements based on insights and audience behaviour.

  • Collaborate with marketing, product, and healthcare teams to align content with business objectives.

  • Maintain a consistent and authentic brand voice.
  • Stay updated on Ayurveda trends and health insights to produce relevant content.

Preferred candidate profile

  • Bachelors degree in English, Communications, Marketing, or related field. Masters preferred.
  • 47 years of experience in content creation, ideally in wellness, healthcare, or lifestyle brands.
  • Strong writing, editing, and storytelling skills.
  • Hands-on experience with content analytics tools (Google Analytics, social media insights, etc.).
  • Experience managing or mentoring a content team.
  • Knowledge of SEO, content marketing, and social media strategy.
  • Ability to simplify complex health topics for general audiences.

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