Digital Marketing Specialist

6 days ago

Chennai, Tamil Nadu, India CYBERNEXA Infotech Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Greetings from CYBERNEXA...

We have opening for Digital Marketing Specialist. Interested candidate can apply or any queries call at

Job description:

We are looking for a motivated Digital Marketing Specialist to join our agile team of professionals. If you are passionate about technology, constantly seeking to learn and improve skillset, then you are the type of person we are looking for We are offering superb career growth opportunities, great compensation and benefits.

Roles and Responsibilities:

* Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

* Designs, builds, and maintains our social media presence.

* Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

* Identifies trends and insights and optimizes spend and performance based on the insights.

* Brainstorms new and creative growth strategies through digital marketing.

* Plans, executes, and measures experiments and conversion tests.

* Collaborates with internal teams to create landing pages and optimize user experience.

* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualification:

* Proven 2-4yrs working experience in digital marketing

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels

* Experience with A/B and multivariate experiments

* Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)

* Working knowledge of ad serving tools (e.g., DART, Atlas)

* Experience in setting up and optimizing Google Adwords campaigns

  • Location: Chennai

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