Assistant Manager-Branding

3 days ago

Greater Kolkata Area, India Zing Restaurants Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Duties and Responsibilities:

  • Participate in strategic planning for branding and marketing initiatives across multiple brands.
  • Maintain clear communication and foster collaboration with cross-functional teams to align objectives and ensure seamless execution.
  • Monitor market trends, consumer preferences, and competitive activities to identify and leverage growth opportunities.
  • Contribute to the development and implementation of marketing strategies and campaigns for both existing and new brands.
  • Play a key role in the conceptualization and execution of new outlet launches, ensuring alignment with the brand vision.
  • Lead the creation and coordination of events, promotions, and partnerships to enhance brand visibility and foster customer loyalty.
  • Craft engaging and innovative content for brand campaigns, including social media, blogs, newsletters, and advertising materials.
  • Work closely with designers to develop visually compelling assets that align with brand guidelines and campaign goals.
  • Ensure consistency in brand voice and messaging across all customer touchpoints and marketing channels.

The Ideal Candidate:

  • Strong communication and interpersonal skills.
  • Experience in social media management and content creation.
  • A Self-Starter
  • Ability to build and maintain relationships with diverse groups of people.
  • Creative thinker with a passion for storytelling and community building.
  • Ability to work collaboratively across departments
  • Knowledge of the local area and community trends.

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