Growth Product Manager

Growth Product Manager - Campaign / User Journey

Location: Hong Kong / Taiwan, Taipei / Australia, Brisbane / Australia, Melbourne / Australia, Sydney / South East Asia
Department: Product & Design Product
Employment Type: Full-time Onsite or Remote / Remote

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

As a Senior Growth Product Manager, International, you'll build growth product experiences and infrastructure in order to grow the business internationally. Youll own the strategy, roadmap, and execution of key growth product initiatives focused on unlocking remarkable experiences for our global users.

• Design and implement user growth strategies to enhance user conversion efficiency from user acquisition to long-term retention, boosting key business metrics (e.g. new user registrations, retention, cross-sell, churn rate, etc).
• Identify core user needs and design AI-driven growth products to drive user growth.
• Develop product roadmaps, set long-term and short-term goals, and create tailored local market and global market product solutions to improve on user growth and experience.
• Leverage data analysis and user insights to create efficient product features that enhance platform appeal and user stickiness.
• Collaborate with various teams such as campaign, lifecycle marketing, operations, and tech teams to execute growth initiatives.
• Identify opportunities and iterate solutions to maintain growth product competitiveness in the crypto industry.
• Use agile methodologies to manage the development and deployment of growth initiatives.

• At least 5 years of experience in user growth or growth hacking related fields in the financial or crypto industry preferred.
• Strong background in agile methodologies, data-driven strategy, and data analysis.
• Proficient in growth data and experience using data to inform decision-making.
• Excellent communication and collaboration skills.
• Experience leading cross-functional teams and driving results.
• Bachelor's or Master's degree in Computer Science, Business, Marketing, Finance, or a related field is preferred.

• Shape the future with the worlds leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.