AGM - Postpaid Marketing

Job Req ID: 48089

Location:
Kolkata, IN

Function: Marketing/Digital

About:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Postpaid Manager

Job Level/ Designation

M2

Function / Department

Marketing

Location

Kolkata

Job Purpose

Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realized rates

Key Result Areas/Accountabilities

• Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs
• Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
• Campaign Management
• Ensure profitability of Upsell and Customer communication tools
• Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
• Migration of Subs to new plans with comprehensive Communication plan
• Design and Implement Promotional Schemes, quality-based suggestions on customer engagement schemes
• Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
• Subs, Usage & Revenue Tracking
• Daily, monthly tracking of key performance indicators at sub level
• Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
• Increase Visibility and Awareness in of Brands through the Postpaid Business
• Design / Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc.
• Contribute to the NPS & TNPS of the circle
• Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI

2. Analytics

3. CLCM

Must have technical / professional qualifications

1. Post Graduate MBA with 3-5 years' experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership