Digital Marketing Manager
4 days ago
A. Lead Generation & Conversion
- Develop and execute digital marketing campaigns to attract potential property buyers, sellers, or renters.
- Integrate CRM with lead generation platforms (Facebook Ads, Google Ads, real estate portals, etc.).
- Track and optimize cost per lead (CPL) and conversion rates.
B. CRM Management & Automation
- Set up and maintain CRM workflows for lead nurturing and sales tracking.
- Automate follow-ups, reminders, and email drip campaigns.
- Ensure leads are categorized (hot, warm, cold) and assigned to the right agents.
- Create dashboards and reports to monitor agent performance, deal pipeline, and ROI.
C. Brand Awareness & Digital Presence
- Manage social media accounts, real estate listings, and online reputation.
- Implement SEO strategies for the company website and property listings.
- Run content marketing campaigns (blogs, virtual tours, video walkthroughs).
D. Data Analytics & Reporting
- Use analytics tools (Google Analytics, Meta Insights, CRM reports) to measure marketing ROI.
- Present weekly/monthly performance reports to management.
- Use CRM data to improve campaign targeting and audience segmentation.
E. Collaboration with Sales & Tech Teams
- Align marketing campaigns with sales goals.
- Train the sales team on CRM usage and data management.
- Work with developers to integrate CRM with websites, chatbots, and third-party tools.
CRM & Software Knowledge
- CRM Platforms: HubSpot, Salesforce, Zoho CRM, Propertybase, Realtyna, Bitrix24, Follow Up Boss
- Integrations: Zapier, Google Ads, Facebook Pixel, WhatsApp Business API
- Analytics Tools: Google Analytics, Meta Business Suite, CRM Dashboards
Job Type: Full-time
Pay: ₹15, ₹55,529.36 per month
Work Location: In person
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