Digital Marketing Executive

1 week ago

Chennai, Tamil Nadu, India M G Muthu Group (MGM) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position: Digital Marketing Executive

Location: India, Work from home or Work from Chennai Office

Role Type: Full Time

Experience required: 5 years or more preferably with a hotel chain

Position Summary

The Digital Marketing Executive Digital will report to the Manager Digital Marketing and works closely with the internal marketing team and/or digital agencies to achieve specific company objectives of increasing direct website sales, lead generation, brand engagement, and conversions.

Requirements and skills

  • BSc/BA in marketing or relevant field
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • In depth knowledge of ad serving tools
  • Have extensive experience in working with dynamic websites and maintenance though the CMS
  • Understanding of Booking engine content optimization
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Meta Business, SEMSrush)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent English communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Roles and Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage the website
  • Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

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