Digital Marketing Specialist

4 days ago

Delhi, Delhi, India Singhwal Techlaw (OPC) Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role
We are seeking an experienced Digital Marketing Specialist, who has expertise in developing and managing Sales & Marketing Funnel. The ideal candidate will have expertise in strategizing, executing, and optimizing lead generation and conversion funnels. This is a freelance / project-based role with a monthly retainership model, extendable based on performance.
Key Responsibilities
1. Sales Funnel Development & Management
Plan, set up, and manage Google Ads, LinkedIn Ads, and Meta (Facebook & Instagram) Ads for high-intent lead generation.
Implement retargeting campaigns for nurturing warm leads and increasing conversion rates.
Optimize landing pages, lead capture forms, and CTAs to improve conversion rates.
Implement CRM & lead scoring systems (HubSpot, Brevo, or similar) to track and manage sales-ready leads.
Analyze sales funnel performance metrics (CPL, ROAS, Lead-to-Customer Rate) and optimize campaigns accordingly.
2. Marketing Funnel Strategy & Execution
Develop and execute content-driven lead nurturing strategies using SEO, blog content, LinkedIn thought leadership, and YouTube.
Launch and optimize lead magnets (eBooks, case studies, webinars) to generate organic leads.
Automate email sequences and lead nurturing workflows to engage and educate prospects.
Manage community engagement efforts (LinkedIn groups, Quora, Reddit) to enhance brand credibility.
3. Performance Tracking & Optimization
Conduct A/B testing for ad creatives, landing pages, and email sequences to maximize conversions.
Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn Insights) to track and report on funnel performance.
Provide weekly/monthly performance reports & strategy adjustments to improve ROI.
Qualifications & Experience
3 years of experience in performance marketing, or funnel optimization with a proven track record.
Proven expertise in Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and retargeting strategies.
Hands-on experience with CRM & automation tools (HubSpot, Brevo, ActiveCampaign, or similar).
Strong understanding, preferably hands-on experience, of SEO, content marketing, and organic lead generation.
Proficiency in conversion rate optimization (CRO), A/B testing, and data analytics.
Strong understanding of Content Creatives (Static/Dynamic), Landing Page development and optimization, and Content Creation.
Excellent communication skills and ability to provide data-driven insights.
Compensation & Engagement Model
Retainer Model: Fixed monthly fee (negotiable based on experience and results).
Duration: 3-6 months (extendable based on performance).
How to Apply
Interested candidates should submit:
A brief cover letter explaining their approach to funnel optimization.
Examples of successful funnels & campaign results they've managed.
Expected monthly retainership fee based on scope of work.
The above details can be sent on .

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