Vice President Media

1 day ago

Gurgaon, Haryana, India Numoo HR Full time

Role- VP Media

Position Summary:

The VP Media will oversee the strategic planning, buying, and execution of media

campaigns across multiple platforms. This individual will lead a team of media

planners and buyers to ensure campaigns meet client objectives while maximizing

ROI. The role requires a visionary leader who understands the nuances of both

traditional and digital media landscapes and can foster innovation and efficiency in a

fast-paced advertising environment.

Key Responsibilities:

  1. Strategic Media Planning and Execution:

○ Develop comprehensive media strategies that align with clients'

marketing objectives and budgets.

○ Integrate offline (TV, radio, print, OOH) and digital media (social, search,

programmatic, content) for cohesive campaigns.

○ Stay updated with industry trends, tools, and best practices to optimize

media investments.

  1. Team Leadership and Collaboration:

○ Lead, mentor, and manage a team of media planners, buyers, and

analysts.

○ Foster cross-departmental collaboration to ensure alignment between

creative, account management, and media teams.

○ Conduct regular training sessions to enhance team expertise in

emerging media trends and tools.

  1. Client Management:

○ Serve as the primary media advisor for key clients, offering insights and

recommendations tailored to their business goals.

○ Present strategic media plans, campaign performance reports, and

optimization strategies to clients.

○ Build and nurture long-term client relationships through trust and

consistent delivery of results.

  1. Media Buying and Vendor Negotiations:

○ Oversee media buying processes, ensuring cost-effectiveness and ROI

for clients.

○ Establish and maintain strong relationships with media vendors,

platforms, and partners.

○ Negotiate competitive rates, added value placements, and innovative

solutions.

  1. Performance Analysis and Reporting:

○ Monitor and analyze campaign performance across offline and digital

channels.

○ Use data-driven insights to refine strategies and recommend

optimizations.

○ Prepare and present comprehensive performance reports to internal

stakeholders and clients.

  1. Budget Management:

○ Allocate and manage media budgets effectively to maximize reach and

impact.

○ Ensure campaigns are delivered within budget and timelines.

Required Skills and Qualifications:

● Experience: 15+ years of experience in media planning, buying, or strategy

within an advertising agency or related industry..

● Expertise:

○ Strong knowledge of traditional (TV, radio, print) and digital media

platforms (search, social, programmatic, etc.).

○ Proven track record in managing multi-million-dollar media budgets.

● Technical Skills: Familiarity with media planning and analytics tools (e.g.,

Google Analytics, Comscore, Nielsen, etc.).

● Soft Skills:

○ Exceptional communication and presentation skills.

○ Strong analytical, negotiation, and problem-solving abilities.

○ Leadership qualities with the ability to inspire and manage a diverse

team.

Why Join Us?

● Opportunity to work with a dynamic team in a fast-paced environment.

● Be part of impactful campaigns that reach wide and diverse audiences.

● Professional development and growth opportunities.

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