Marketing Campaigns Specialist- Chennai- Blackstraw- Work from Office

7 hours ago


Chennai, Tamil Nadu, India Blackstraw Technologies Full time ₹ 3,00,000 - ₹ 6,00,000 per year

* to be a part of a global marketing team

This brand-new role is all about shaping how the world experiences Blackstraw, crafting strategic, story-led content that not only connects and inspires but also fuels visibility, engagement, and demand generation across channels.

Craft stories that connect the right audience

Drive brand visibility and engagement

 Build trust that converts leads to loyal customers

 Align content with SEO & AI

Content strategy & planning

SEO & keyword research

Copywriting & storytelling

Social media management

Writing compelling content for awareness, nurture and retention

Close collaboration with design, practice, and marketing teams

Hands-on usage of AI-powered tools supporting content generation

Work experience: 3-8 years in content marketing

Work location: Chennai

Work type: Work from office

* & with a passion for turning data and ideas into powerful marketing motion.

This brand-new role is all about keeping our demand gen running smoothly; designing campaigns, setting up automations, and driving processes that help Blackstraw connect, engage, and grow.

Plan and execute multi-channel campaigns (email, LinkedIn, Google Ads)

Implement and manage marketing automation (HubSpot/Zoho)

Build and nurture prospect lists using ZoomInfo, Apollo, or similar tools

Track campaign performance and optimize for better results

Strengthen lead flow and collaboration between marketing and sales

3 - 8 years of experience in marketing operations/automation

Hands-on with HubSpot, Zoho, Marketo or similar tools

Strong grasp of CRM workflows, lead management, and reporting

Experienced in paid ads, lead gen and ABM

Experienced with ZoomInfo, Apollo, or similar prospecting platforms

Skilled in data analysis, dashboards, and campaign tracking

Exposure to AI, SaaS, or B2B marketing environments

Work location: Chennai

Work type: Work from office

who thrives on improving visibility, driving growth, and pushing the boundaries of AI-driven search.

This brand-new role is all about building smarter strategies, blending on-page, off-page, and technical SEO with the power of AI, GEO, and AIO to keep Blackstraw at the forefront of digital visibility.

Drive website growth through on-page, off-page, and technical SEO

Build keyword strategies that boost visibility

Optimize content to align with AI-driven insights

Track and report performance using analytics tools

Leverage GEO & AIO to stay ahead in search and generative AI trends

3 - 8 years of experience in SEO and website optimization

Proven expertise in on-page, off-page, and technical SEO

Skilled in keyword research, content optimization, and link-building strategies

Proficient with tools like Google Analytics, Google Search Console, Semrush, Ahrefs, or similar platforms

Strong understanding of SEO reporting, metrics, and performance tracking

Exposure implementing GEO and AIO strategies

Familiar with schema markup, site structure, and page speed optimization

Exposure to AI, SaaS, or B2B marketing environments


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