Sr Associate/AM, Marketing

Job Role: Sr Associate/AM, Marketing - Google Ads

You should apply if you have:

• Have a demonstrable track record of bringing positive impact in your previous organizations
• Substantial background in performance & branding campaigns, A/B Testing & Analytics
• A passion for building and scaling businesses
• A strong entrepreneurial spirit

You should not apply if you

• Can't work in ambiguity
• Can't build processes or structure
• Prefer to work in silo as an individual contributor
• Are not passionate about the health and nutrition industry
• Have less than ~ 6 years of hands-on experience in Google Ad
• Have not managed teams before
• Don't enjoy walk-the-talk and prefer a purely delegatory leadership style

Skills Required:

• Proven track record of success in developing and executing winning strategies for D2C and eCommerce businesses.
• Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement.
• The ability to lead, motivate, and inspire a team.
• Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation.
• Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools.
• Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping.
• Knowledge of Google Analytics and other reporting tools.
• Excellent communication, presentation, and interpersonal skills.
• Google Ads certification is highly preferred.

What will you do?

• Ideate, execute, and optimize performance-driven campaigns across a variety of platforms including Google Search, YouTube, Shopping, DV360, and other Google channels.
• Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google.
• Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making.
• Develop effective attribution models to accurately measure the campaign impact.
• Generate actionable insights and performance reports for stakeholders.
• Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A/B testing, and more.
• Audit product feeds for accuracy and compliance with Google's policies to maximize performance in Shopping & Remarketing campaigns.
• Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and align digital campaigns with broader marketing goals.

Work Experience:
5-7 years

Working days:
Monday -Friday

Location:
Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

• High learning and personal growth opportunities in a dynamic environment.
• Flexible timings and a collaborative, inclusive workplace
  .

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech start-up that's revolutionising the health industry. Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding

We raised
$5 Million
in a
Series A
funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers