
CPG - Sales Officer
6 days ago
Company Overview:
FarMart Pantry is on an exciting journey to establish a powerful footprint in the consumer brands space. We are rapidly expanding across key markets and looking for passionate, self-driven individuals to be part of this growth story. This is a unique opportunity to play a foundational role in building a high-impact brand in the General Trade ecosystem.
About the Role:
We are seeking a dynamic Sales Officer with hands-on experience in consumer goods and general trade distribution. The ideal candidate should have a strong background in working with FMCG or consumer brands, a proven ability to drive sales targets, and an entrepreneurial mindset to set up and scale operations from scratch in Bangalore.
Key Responsibilities:
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Drive primary and secondary sales to achieve monthly, quarterly, and annual targets.
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Build and expand the distributor and retailer network across Bangalore.
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Execute trade marketing activities, promotions, and local sales initiatives.
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Regularly meet and engage with key accounts, distributors, and traders to strengthen relationships and drive business.
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Recruit, manage, and motivate a team of Sales Representatives (SRs) to achieve individual and team targets.
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Ensure timely collections and maintain control over outstanding payments.
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Monitor sales performance metrics and provide timely reporting and insights.
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Achieve weekly GMV (Gross Merchandise Value) and collection targets as per organizational goals.
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Ensure full market coverage and drive brand visibility at the retail level.
Must-Have Skills:
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Minimum 3–5 years of experience in General Trade Sales in FMCG/Consumer Brands.
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Fluency in Kannada (both spoken and written) is mandatory.
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Strong negotiation skills, market intelligence, and understanding of retail sales dynamics.
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Proficient in distributor handling, territory management, and market expansion strategies.
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Excellent communication, leadership, and problem-solving skills.
What We Offer:
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A flat, transparent, and meritocratic culture with an incredibly high learning curve.
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Full ownership and autonomy in building a critical business vertical from the ground up.
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A vibrant workspace fostering innovation, collaboration, and personal growth.
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The opportunity to work closely with exceptional peers and leadership.
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A chance to create a deep impact early in your career and contribute to a fast-growing brand story.
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