CPG - Sales Officer

5 days ago

Delhi, Delhi, India FarMart Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Sales Officer | FarMart Pantry

Company Overview:
FarMart Pantry is on an exciting journey to establish a powerful footprint in the consumer brands space. We are rapidly expanding across key markets and looking for passionate, self-driven individuals to be part of this growth story. This is a unique opportunity to play a foundational role in building a high-impact brand in the General Trade ecosystem.

About the Role:
We are seeking a dynamic Sales Officer with hands-on experience in consumer goods and general trade distribution. The ideal candidate should have a strong background in working with FMCG or consumer brands, a proven ability to drive sales targets, and an entrepreneurial mindset to set up and scale operations from scratch in Bangalore.

Key Responsibilities:

  • Drive primary and secondary sales to achieve monthly, quarterly, and annual targets.

  • Build and expand the distributor and retailer network across Bangalore.

  • Execute trade marketing activities, promotions, and local sales initiatives.

  • Regularly meet and engage with key accounts, distributors, and traders to strengthen relationships and drive business.

  • Recruit, manage, and motivate a team of Sales Representatives (SRs) to achieve individual and team targets.

  • Ensure timely collections and maintain control over outstanding payments.

  • Monitor sales performance metrics and provide timely reporting and insights.

  • Achieve weekly GMV (Gross Merchandise Value) and collection targets as per organizational goals.

  • Ensure full market coverage and drive brand visibility at the retail level.

Must-Have Skills:

  • Minimum 3–5 years of experience in General Trade Sales in FMCG/Consumer Brands.

  • Fluency in Kannada (both spoken and written) is mandatory.

  • Strong negotiation skills, market intelligence, and understanding of retail sales dynamics.

  • Proficient in distributor handling, territory management, and market expansion strategies.

  • Excellent communication, leadership, and problem-solving skills.

What We Offer:

  • A flat, transparent, and meritocratic culture with an incredibly high learning curve.

  • Full ownership and autonomy in building a critical business vertical from the ground up.

  • A vibrant workspace fostering innovation, collaboration, and personal growth.

  • The opportunity to work closely with exceptional peers and leadership.

  • A chance to create a deep impact early in your career and contribute to a fast-growing brand story.

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