Social Media Specialist

2 days ago

Navi Mumbai, Maharashtra, India Uplers Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Experience: 3+ years

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Office (Mumbai)

Placement Type: Full time Permanent Position

(*Note: This is a requirement for one of Uplers' client- Ketto)

Required skills: Social Media Marketing, Influencer Marketing, Content Creation.

About the Role: We are seeking a Social Media Assistant Manager / Manager for our medical weight loss venture - where we will provide clinical health coaching & nutrition in combination with GLP-1 medical therapy (e.g. Ozempic, Mounjaro) to our users for high efficacy weight management. This role is ideal for someone with prior experience in healthcare / healthtech content creation, a deep understanding of social media trends, and the ability to engage audiences effectively. The Social Media Manager will be responsible for crafting and executing our social media strategy to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities:

  • Content Creation & Strategy: Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests.
  • Community Engagement: Actively engage with followers, respond to queries, and build a strong community of our TG across social media platforms.
  • Collaboration: Work closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns.
  • Performance Analysis: Track, analyze, and report key social media metrics, optimizing strategies based on insights.
  • Trendspotting: Stay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.
  • Campaign Management: Plan and execute social media campaigns that drive customer awareness and program participation.
  • Paid Promotions: Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Qualifications:

  • 3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness
  • Strong content creation skills, with expertise in video formats, reels, and engaging storytelling.
  • Experience managing social media accounts, including Instagram, YouTube, and Facebook.
  • Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences.
  • Excellent communication and community management skills.
  • Ability to analyze data and optimize social media strategies accordingly.

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