Social Media Manager

2 days ago

Lucknow, Uttar Pradesh, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

Key Responsibilities

  • Social Media Management & Strategy
  • Plan, manage, and optimise social media calendars across platforms (Instagram, Facebook, and related ecosystems).
  • Could you make sure consistent brand voice, visual language, and messaging across all social media touchpoints?
  • Monitor trends, platform updates, and competitor activity to keep content relevant and high-performing.
  • Meta Ads & Performance Marketing
  • Plan, execute, and optimise Meta Ads campaigns (awareness, engagement, traffic, and conversion).
  • Work with creatives and copy to ensure ads align with performance objectives and brand guidelines.
  • Track, analyse, and report campaign performance, suggesting actionable improvements.
  • Meta Suite & Scheduling
  • Use Meta Business Suite for scheduling, publishing, inbox management, and insights tracking.
  • Ensure timely posting, community management, and basic moderation where required.
  • Art Direction & Shoots
  • Conceptualise and direct product and model shoots aligned with brand identity and campaign goals.
  • Coordinate with photographers, videographers, models, makeup artists, and internal teams.
  • Ensure output quality, visual consistency, and relevance for both organic and paid media usage.
  • Team & Workflow Management
  • Translate brand and campaign requirements into clear briefs for designers, editors, and creators.
  • Follow up on deliverables, timelines, and quality benchmarks to ensure smooth execution.
  • Review creative outputs and ensure they meet strategic, aesthetic, and performance standards.
  • Brand Understanding & Execution
  • Develop a deep understanding of brand positioning, target audience, and visual identity.
  • Ensure all content and campaigns reinforce long-term brand objectives, not just short term metrics.

Required Skill Set

  • Proven experience in social media management and Meta Ads execution.
  • Strong command of Meta Business Suite and scheduling tools.
  • Practical understanding of art direction, visual storytelling, and content aesthetics.
  • Experience in managing and coordinating product and model shoots.
  • Ability to lead execution through cross-functional creative teams.
  • Strong organisational, communication, and decision-making skills.

Preferred Profile

  • Hands-on, ownership-driven mindset with the ability to balance strategy and execution.
  • Performance-oriented approach combined with strong creative sensibility.
  • Comfortable working in a fast-paced, deadline-driven environment.

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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