Manager - Video Content Creator (Healthcare Industry)
2 days ago
Role & responsibilities
- 1.Video Creation & Editing
- Conceptualize, script, and storyboard marketing and product-related videos.
- Plan, shoot, and edit high-quality video content including:
- Promotional product films
- Event highlights and corporate presentations
- Doctor/patient testimonials and interviews
- Social media-ready content and product teasers
- Create short, engaging video clips optimized for various channels including:
- Internal platforms (Intranet, internal WhatsApp groups)
- External platforms (LinkedIn, Instagram, YouTube)
- Use animations and infographics to visualize complex medical/scientific concepts in a simple, engaging way.
- Maintain a consistent brand tone and aesthetic across all video content.
- 2.Video Strategy & Campaign Integration
- Develop a content calendar and video strategy aligned with marketing campaigns and product launches.
- Work closely with the stakeholder and teams to ensure video content supports broader Marketing goals.
- Adapt and repurpose video content for multiple formats, audiences, and channels.
- 3 Stakeholder & Vendor Management
- Collaborate with product managers, medical affairs, sales teams, and compliance for
- content accuracy and approval.
- Manage relationships with external and internal stakeholders
- Coordinate with internal stakeholders to ensure timely delivery of video projects.
- 4.Compliance & Review
- Ensure all video content complies with regulatory, legal, and medical standards in the
- pharmaceutical industry.
- Participate in Medical-Legal-Regulatory (MLR) reviews and make necessary content
- revisions.
- 5.Analytics & Optimization
- Monitor video performance using analytics tools.
- Evaluate engagement and conversion metrics to optimize future content.
- Present regular performance reports and improvement plans to marketing leadership.
Preferred candidate profile
- Bachelors or Masters degree in Media, Mass Communication, Marketing,
- Pharmacy, Life Sciences, or a related field.
- 10+ years of professional experience in video production, preferably in the
- pharmaceutical, healthcare, or life sciences industry.
- Strong portfolio showcasing a range of video formats, ideally within pharma or
- health-related content.
- Proficiency with video editing tools (Adobe Premiere Pro, After Effects, Final Cut
- Pro, etc.) and animation tools.
- Familiarity with compliance standards such as FDA/EMA/GMP regulations and MLR
- processes.
- Excellent storytelling, visual communication, and project management skills.
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