SEO & ASO Specialist
2 weeks ago
About the role:
We are looking for a SEO & ASO Specialist who will own and drive the entire organic growth charter across web and app. The ideal candidate is hands-on, data-driven, and creative, with expertise across SEO (on-page, off-page, and technical) and ASO (store listing optimization, creatives, ratings, and reviews). You'll play a critical role in increasing our discoverability, driving high-quality traffic, and improving organic conversions
Roles and responsibilities:-
Search Engine Optimization (SEO):
- Manage and execute on-page SEO: keyword research, content optimization, meta tags, internal linking, site structure.
- Drive off-page SEO: link-building strategies, outreach, digital PR, partnerships.
- Handle technical SEO: crawl issues, site speed, structured data, XML sitemaps, canonicalization, indexing.
- Collaborate with content, product, and tech teams to ensure SEO best practices are implemented.
- Track, report, and analyse website analytics, ranking performance, and organic growth KPIs.
App Store Optimization (ASO):
- Optimize app visibility across Play Store and App Store with keywords, titles, subtitles, and descriptions.
- Drive experiments on Custom Store Listings (CSLs) and Custom Product Pages (CPPs) to improve conversion.
- Work with design teams on icon, screenshots, and video creatives for higher CVR.
- Manage and improve ratings & reviews strategy to enhance app reputation.
- Benchmark competitors and identify growth opportunities for installs and retention.
Requirements:
- 2-3 years of proven experience in SEO & ASO (both hands-on).
- Strong understanding of Google algorithms, ranking factors, and app store policies.
- Experience with tools: Google Analytics, Search Console, Appsflyer/Adjust, Ahrefs/SEMrush, ASO tools (AppTweak, App Radar, etc.).
- Ability to analyse data, run A/B tests, and draw actionable insights.
- Strong collaboration skills to work with content, design, product, and tech teams.
- Excellent communication and presentation skills.
Nice to Have:
- Experience in fintech/e-commerce/consumer apps.
- Knowledge of mobile marketing and growth funnels.
- Basic understanding of HTML/CSS and technical debugging
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