SEO & ASO Specialist

1 week ago

Bengaluru, Karnataka, India Muthoot FinCorp ONE Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the role:

We are looking for a SEO & ASO Specialist who will own and drive the entire organic growth charter across web and app. The ideal candidate is hands-on, data-driven, and creative, with expertise across SEO (on-page, off-page, and technical) and ASO (store listing optimization, creatives, ratings, and reviews). You'll play a critical role in increasing our discoverability, driving high-quality traffic, and improving organic conversions

Roles and responsibilities:-

Search Engine Optimization (SEO):

  • Manage and execute on-page SEO: keyword research, content optimization, meta tags, internal linking, site structure.
  • Drive off-page SEO: link-building strategies, outreach, digital PR, partnerships.
  • Handle technical SEO: crawl issues, site speed, structured data, XML sitemaps, canonicalization, indexing.
  • Collaborate with content, product, and tech teams to ensure SEO best practices are implemented.
  • Track, report, and analyse website analytics, ranking performance, and organic growth KPIs.

App Store Optimization (ASO):

  • Optimize app visibility across Play Store and App Store with keywords, titles, subtitles, and descriptions.
  • Drive experiments on Custom Store Listings (CSLs) and Custom Product Pages (CPPs) to improve conversion.
  • Work with design teams on icon, screenshots, and video creatives for higher CVR.
  • Manage and improve ratings & reviews strategy to enhance app reputation.
  • Benchmark competitors and identify growth opportunities for installs and retention.

Requirements:

  • 2-3 years of proven experience in SEO & ASO (both hands-on).
  • Strong understanding of Google algorithms, ranking factors, and app store policies.
  • Experience with tools: Google Analytics, Search Console, Appsflyer/Adjust, Ahrefs/SEMrush, ASO tools (AppTweak, App Radar, etc.).
  • Ability to analyse data, run A/B tests, and draw actionable insights.
  • Strong collaboration skills to work with content, design, product, and tech teams.
  • Excellent communication and presentation skills.

Nice to Have:

  • Experience in fintech/e-commerce/consumer apps.
  • Knowledge of mobile marketing and growth funnels.
  • Basic understanding of HTML/CSS and technical debugging

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