Salesforce Marketing Cloud Developer

4 days ago

Pune, Maharashtra, India Innova Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary:

We are looking for a skilled Salesforce Marketing Cloud (SFMC) Developer to join our team. The ideal candidate will be responsible for designing, developing, and implementing personalized customer journeys using SFMC tools like Email Studio, Journey Builder, Mobile Studio, and Automation Studio. You will collaborate with cross-functional teams to enhance marketing automation strategies, improve customer engagement, and drive business growth.

Key Responsibilities:

  • Develop and implement automated marketing campaigns using Journey Builder, Email Studio, and Automation Studio.
  • Customize and enhance SFMC through AMPscript, SSJS (Server-Side JavaScript), and SQL scripting.
  • Integrate Salesforce Marketing Cloud with other platforms (Sales Cloud, Service Cloud, external databases, APIs).
  • Design and optimize email templates using HTML/CSS, ensuring responsiveness and compliance with best practices.
  • Build and manage segmentation strategies using Data Extensions and SQL queries for targeted campaigns.
  • Monitor campaign performance and optimize based on analytics and A/B testing results.
  • Ensure compliance with data privacy regulations (GDPR, CCPA) and email deliverability best practices.
  • Troubleshoot and resolve issues related to SFMC configurations, data, and integrations.
  • Provide technical expertise and documentation for SFMC implementations and enhancements.

Required Skills & Qualifications:

  • 2+ years of experience in Salesforce Marketing Cloud development.
  • Strong proficiency in AMPscript, SSJS, SQL, HTML, and CSS.
  • Experience with API integrations (REST/SOAP) to connect SFMC with external systems.
  • Understanding of Salesforce Data Architecture and Data Extensions.
  • Knowledge of marketing automation best practices and customer segmentation strategies.
  • Experience with Mobile Studio (SMS, Push Notifications) and Advertising Studio is a plus.
  • Salesforce Marketing Cloud Developer or Email Specialist certification (preferred).
  • Strong analytical, troubleshooting, and communication skills.

Preferred Qualifications:

  • Familiarity with Salesforce Sales/Service Cloud integration.
  • Experience with third-party tools like Datorama, Tableau, or Google Analytics.
  • Knowledge of scripting languages such as Python or for advanced automation.

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