
Digital Marketing Specialist
2 days ago
Job Title: Digital Marketing Specialist
Location: Kolkata
Job Type: Full-time
Department: Marketing
Reports to: Digital Marketing Specialist
Job Summary:
We are seeking a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is creative, analytical, and well-versed in current marketing tools and strategies.
Key Responsibilities:
- Develop and execute digital marketing campaigns (SEO, SEM, email, social media, and display advertising).
- Manage the organization's website (content updates, UX improvements, SEO optimization).
- Measure and report the performance of digital marketing campaigns and assess ROI and KPIs.
- Identify trends and insights; optimize spend and performance based on data.
- Brainstorm new and creative growth strategies through digital channels.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Manage and grow the brand's presence on social media platforms.
- Stay up-to-date with the latest trends and best practices in digital marketing.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing or a related role.
- Strong knowledge of SEO/SEM, Google Analytics, Google Ads, Facebook Ads Manager, and email marketing tools.
- Experience with CMS systems (e.g., WordPress, Shopify).
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing.
Job Type: Full-time
Pay: ₹9, ₹34,690.96 per month
Work Location: In person
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