Senior Brand Designer

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

Sr Brand Designer, Creative

Who we're scouting for?

An individual with a strong creative background, with previous experience preferably gained in an advertising agency/design house.

As a Sr. Brand Designer at PhonePe, you should -

Possess strong skills in brand design and creative storytelling.

Be able to adhere to brand guidelines.

Develop innovative and original concepts, designs and strategies, content, and ideas.

Be capable of ideating marketing campaigns (right from market research to understanding of TG, creation of key visuals, activation ideas, social media posts, TVC scripts/digital video scripts and stories that align with the company's marketing objectives, consistently) and generate proactive ideas.

Be able to independently lead a category.

Able to create presentation decks and present ideas to stakeholders with confidence.

Skillset:

• 4-5+ years of experience as a Brand/Graphic Designer or Sr Art Director.
• Degree/Diploma in Graphic Design/Visual Communication/Fine Arts/Commercial Art.
• Application of design principles, market research, and target audience analysis.
• Excellent communication and presentation skills to effectively articulate and justify creative decisions.
• Able to break down briefs, research on the category/product, come up with insights and create comms/creative content that resonates with the target audience.
• Understanding of basic user behavior, target audience and UX principles.
• Create innovative, cohesive and visually stunning artworks (brand identities, print collateral, outdoor advertising, digital assets)
• Work closely with cross-functional teams.
• Excellent collaboration, communication, and presentational skills to ensure effective translation of designs and all the decisions that shaped them, with stakeholders.
• Excellent knowledge of design principles related to colour, typography, grids and layout systems.
• Proficient in industry-standard design software (Adobe Creative Suite, Sketch, Figma is a must). Hands-on basic experience with prototyping tools like Figma for intra & inter design collaboration (Adobe Premier, Final Cut Pro, Blender 3d is a plus). Ensures upskilling on latest tech and softwares.
• Adept in handling final delivery material for Print and Digital as well as ATL and BTL comms.
• Up-to-date with industry trends, design best practices, and emerging creative technologies to continuously deliver innovative solutions.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.