
Crm Specialist
6 days ago
Job Title: CRM Specialist
Location: Hyderabad
Experience: 2 - 4 Years
CTC: Up to 12 LPA
Employment Type: Full-Time
Role & Responsibilities:
- Design and implement user journeys for financial products, ensuring seamless onboarding, engagement, and retention.
- Drive awareness of product features through CRM campaigns and targeted communication.
- Track, measure, and analyze engagement and conversion metrics to optimize CRM performance.
- Continuously refine user journeys based on data-driven insights and A/B testing.
- Collaborate with cross-functional teams to align CRM strategies with business goals.
Skills & Qualifications:
- 1-2 years of experience working with CRM tools like CleverTap and MoEngage.
- Proficiency in Excel for data analysis and reporting.
- Strong analytical mindset with the ability to interpret data and optimize campaigns.
- Problem-solving skills with a keen eye for identifying gaps and improvement areas.
- Experience in financial products or fintech is a plus.
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