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2 weeks ago
Role & responsibilities
1.Content Ideation & Creation
- Develop engaging and brand-aligned content (posts, reels, stories, videos) for various social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Support product-specific campaigns by creating relatable and informative content tailored to FMCG products (e.g., beauty, wellness, food & beverages).
Social Media Management
Assist in scheduling, posting, and managing daily content calendars.
Monitor and engage with followers, respond to comments/messages, and support community building.
Trend Research & Brand Alignment
Stay updated with current social media trends, challenges, and viral formats in the FMCG space.
Suggest creative ideas that reflect market trends while staying true to the brands identity.
Collaboration & Coordination
Work with the marketing, design, and product teams to align content with brand campaigns, product launches, and promotions.
Assist in planning influencer collaborations or UGC (User-Generated Content) initiatives.
Visual & Video Support
Help in basic video shooting/editing (e.g., product demos, tutorials, behind-the-scenes).
Ensure content is visually appealing and consistent with the brands aesthetic.
Performance Tracking & Reporting
Track engagement metrics (likes, comments, shares, reach) and support in preparing weekly/monthly performance reports.
- Analyze content performance and suggest improvements based on data.