Senior Google Ads Specialist

1 week ago


Delhi, Delhi, India Per4mance Guru (Not Just A Performance Marketing Agency) Full time

Job Title: Google Ads Media Buyer (Performance Marketing)

Company:
Per4mance Guru

Location:
Model Town, Delhi (Onsite)

Experience:
2–4 Years (Agency experience preferred)

Reporting to:
Head of Performance

About the Role

We are looking for a data-obsessed
Google Ads Media Buyer
to join our Delhi HQ. You will be responsible for managing the "Search & Shopping" engine for our D2C portfolio. Unlike remote roles, this onsite position is for a high-energy marketer who thrives on real-time brainstorming, rapid-fire testing, and immediate feedback.

At
Per4mance Guru
, Google Ads is our "Intent Engine." Your job is to capture high-intent users and scale revenue through PMax, Shopping, and YouTube.

Key Responsibilities

  • Full-Stack Campaign Management:
    End-to-end execution of Search, YouTube, Display, and Performance Max (PMax) campaigns.
  • Shopping Feed Mastery:
    Own the
    Google Merchant Center (GMC)
    . You must be able to troubleshoot feed errors, optimize product titles, and manage custom labels to improve shopping performance.
  • Aggressive PMax Optimization:
    Go beyond "letting the AI run." You will optimize PMax through asset group testing, audience signals, and negative keyword implementation (via account-level lists).
  • Funnel Integration:
    Work with the Meta team to ensure we are capturing the demand generated by social ads.
  • Technical Setup:
    Independently set up GTM (Google Tag Manager) tags, GA4 conversion events, and Enhanced Conversions.
  • Daily Performance Monitoring:
    Being onsite means "war-room" style monitoring. You will track hourly/daily trends and pivot strategies instantly during sale days.

What We Are Looking For

  • The Delhi Hustle:
    You are someone who enjoys the collaborative environment of an office. You can walk over to the creative team to explain why a YouTube thumbnail isn't clicking.
  • D2C & E-com Experience:
    Proven experience scaling Indian D2C brands is a MUST. You understand the "Festive Season" pressure and "End of Season Sale" mechanics.
  • Analytical Prowess:
    You don't just report CTR; you report on
    nCAC
    (New Customer Acquisition Cost) and
    POAS
    (Profit on Ad Spend).
  • Communication:
    Since you'll be in the office, you should be able to present reports and insights clearly to the leadership team and clients.
  • Real-time Learning:
    Immediate access to senior strategists and founders.
  • High-Growth Portfolio:
    Direct hands-on experience with brands spending ₹10L–₹50L+ monthly.
  • Office Culture:
    Competitive but supportive environment with regular knowledge-sharing "deep dives."

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