Social Media Manager

1 week ago

Hyderabad, Telangana, India Lantrn Marketing Full time

ROLE SUMMARY

You will manage, grow, and evolve multiple social media accounts. Your job is to understand each platform deeply, research content trends, build ideas, plan aesthetics, execute platform-centric content, and grow the community. You are responsible for DMs, comments, stories, content calendars, and overall account growth.

This role is for someone who thinks like a creator + strategist + community builder.

KEY RESPONSIBILITIES

1. Account Growth & Strategy

  • Plan growth strategies for each platform (Instagram, YouTube, LinkedIn, Facebook).
  • Understand platform algorithms and adapt content accordingly.
  • Set monthly growth goals and work backwards with clear actions.
  • Identify new content formats, hooks, and style shifts to accelerate growth.

2. Content Research & Ideas

  • Research industry trends, competitor content, viral formats, and creator strategies.
  • Build platform-centric content ideas for reels, carousels, shorts, stories, and LinkedIn posts.
  • Share creative directions with designers, editors, and content writers.
  • Maintain an ongoing content idea bank for each brand.

3. Feed Aesthetics & Brand Identity

  • Plan & maintain the visual identity of the feed (colours, layout, style, tone).
  • Ensure the grid looks premium, consistent, and on-brand.
  • Recommend adjustments for improving the brand's social presence.

4. Content Planning & Calendar

  • Create monthly social media calendars across all platforms.
  • Align with design, content, and editing teams for smooth execution.
  • Ensure that every post is uploaded on time.
  • Maintain content pipelines on Zoho Projects.

5. Community Building & Engagement

  • Reply to all DMs across accounts.
  • Respond to comments and maintain an active conversation with followers.
  • DM potential leads, influencers, and collaborators based on strategy.
  • Build a real community, not just followers.
  • Make the page feel alive, responsive, and human.

6. Daily Story Execution

  • Keep Instagram stories active every single day.
  • Share updates, BTS, reposts, trending formats, polls, Q&A, product features, and client activities.

7. Account Management

  • Track insights: reach, engagement, saves, shares, growth patterns.
  • Recognise what's working and scale it.
  • Report weekly progress with clear action steps.

REQUIRED SKILLS

  • Deep understanding of Instagram, YouTube Shorts, LinkedIn, and trending content formats.
  • Strong content research skills.
  • Aesthetic sense for feed planning.
  • Excellent English writing & communication.
  • Fast execution + strong follow-up habits.
  • Ability to think creatively and strategically.
  • Experience in managing 5–10 accounts simultaneously.

WHO WILL FIT THIS ROLE

  • Loves social media and knows it inside out.
  • Thinks like a creator, not just a coordinator.
  • Obsessed with growth metrics and community engagement.
  • Has strong taste and a good eye for aesthetics.
  • Energetic, organised, proactive, and ideas-driven.

GOAL OF THIS ROLE

  • Grow every social media account you handle.
  • Build stronger communities.
  • Increase engagement.
  • Create platform-perfect content.
  • Make the brand stand out.

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