Copywriter

1 week ago

Thaltej Ahmedabad Gujarat, India Litmus Branding Full time ₹ 1,10,000 - ₹ 4,00,000 per year

Litmus Branding Pvt Ltd. is Branding Marketing Compnay based in Ahmedabad Since 2001, Currently we are looking for copywriters .

Job Desciption:

  • Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not

limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,

articles & websites.

  • Identifying, documenting, and articulating the right content strategy for each brand based on critical factors

  • Target audience and perceptions.

  • Nature of Business: B2C, B2B, B2Ch, D2C.

  • Brand Value Proposition

  • Unique selling proposition

  • Brand Positioning

  • Brand Values,Tone & Personality.

  • Nature of the asset, marketing collateral, or channel the content is going to be used for.

  • Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands .

  • Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translatingthem into actionable copywriting strategies

  • Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication

  • Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations

Skills:

  • Exceptional writing skills with a focus on creativity, clarity, and brevity

  • Ability to deeply understand brand identity and values to effectivelycommunicate brand messages

  • Skill in adapting writing style to suit different mediums and form factors,including print and digital media

  • Creativity in storytelling and narrative development while maintaining arational approach
    • Proficiency in writing for social media platforms, adapting content to fitspecific formats and engage target audiences effectively

  • Research skills to gather insights and data to inform copywriting strategies
    • Time management for meeting tight deadlines and managing multipleprojects simultaneously

Knowledge

  • Advanced knowledge of english grammar, & sentence structure formats.

  • Knowledge of copywriting formulas such as, but not limited to-

  • PAS

  • AIDA

  • BAB/FAB

  • Understanding of brand strategy, positioning & personality principles suchas, but not limited to-

  • Porter's generic competitive strategy

  • Aakar's Model

  • Carl Jung's Archetypes

  • Knowledge of branding and marketing concepts and techniques

  • Familiarity with different forms of media and their unique contentrequirements

  • Awareness of industry trends in copywriting and content marketing

  • Understanding of analytics tools for tracking and measuring contentperformance

  • Knowledge of SEO principles and keyword optimization for web copy

Interested Candidates share CVs on

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹11, ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid sick time
  • Paid time off

Work Location: In person

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