Copywriter

_**Senior Copywriter: Brand Communication & Multilingual Storytelling**_

**Company**: Savitara Infotech **Job Title**: Senior Copywriter - Brand Communication & Multilingual Storytelling **Location**: Ahmedabad (On-Site) **Experience**: 4-8 years **Reports To**: Creative Director / Director - Brand Strategy & Business Growth

About Savitara Infotech

Savitara Infotech is a dynamic, multi-domain company operating across Real Estate (Savitar Realty), Travel (GoGoTrips, TravelXplore), and Immersive Tech. We are committed to crafting narratives that resonate deeply with diverse audiences. We seek a creative and strategic writer who can deliver emotional and culturally relevant stories across multiple languages.

The Role: Strategic Thinking, Emotional Writing

We are looking for a **Senior Copywriter** who can **think strategically and write emotionally** in **English, Hindi, and Gujarati**.

You will be crucial in defining the **brand voice** and bringing marketing ideas to life across Savitara’s multi-vertical ecosystem. You'll collaborate closely with design and creative teams to deliver impactful campaigns, video scripts, and essential marketing materials that connect authentically across varied audiences and cultures.

Key Responsibilities
- **Multilingual Content Mastery**:

- Write, localize, and adapt compelling copy for **ads, campaigns, social media, video scripts, and brand films** in **English, Hindi, and Gujarati**.
- Ensure all messaging maintains **cultural relevance, emotional resonance, and linguistic accuracy** across all target markets.
- **Strategic Narrative Building**:

- Build foundational **brand narratives, defining taglines, and campaign themes** that are tightly aligned with the overall business strategy.
- **Creative Collaboration & Review**:

- Collaborate with the creative and strategy teams to develop integrated concepts and effective communication frameworks.
- Serve as a guardian of brand standards by **reviewing and refining all copy** for clarity, tone, and overall brand alignment.
- **Insight-Driven Messaging**:

- Conduct research on **audience insights and industry trends** to continuously evolve and sharpen messaging styles and campaign pitches.

Required Skills & Qualifications
- **Linguistic Command**:Strong command of English, Hindi, and Gujarati** (both verbal and written) is mandatory.
- **Campaign Experience**: Proven experience writing for **branding, digital, and advertising campaigns** across various media.
- **Voice Crafting**: Demonstrated ability to craft and maintain **distinct brand voices** across diverse verticals and target audiences (e.g., from tech to travel).
- **Communication**: A solid grasp of core marketing communication and storytelling principles.
- **Portfolio**: A strong portfolio showcasing creative range and evidence of **cultural fluency** in writing.

Preferred Background
- **Industry Expertise**: Experience writing for **lifestyle, real estate, or travel communication** is strongly preferred.
- **Video/Social Experience**: Familiarity with campaign scripting, video production, and **social-first storytelling** (e.g., scripting for short-form video/Reels).

Pay: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- Sola, Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Copywriting: 4 years (required)

**Language**:

- English/Hindi/Gujarati (required)

**Location**:

- Sola, Ahmedabad, Gujarat (required)

Work Location: In person