Group Brand Manager –Hemato- Oncology

Role Overview :

We are looking for an experienced, strategic, and hands-on Group Brand Manager to lead the end-to-end management of GSK's Hemato- oncology portfolio in India. This role will own brand strategy, positioning, launch and lifecycle activities across the Hemato-oncology therapeutic area, working closely with medical, sales, access, commercial and external stakeholders to grow franchise value, improve patient access and deliver sustainable business results.

Key Responsibilities

Brand Strategy & Lifecycle Management

• Own the end-to-end lifecycle of assigned Hemato-Oncology brands — from pre-launch strategy through launch, growth, maturity and retirement.
• Develop and execute comprehensive brand plans (annual and multi-year) aligned with franchise and corporate objectives.
• Define brand positioning, value proposition, target segments, and key messages tailored to hematology stakeholders.
• Maintain and update belief-mapping grids and HCP persona profiles to guide brand engagement and communications.

New Product Launch & Pre-launch

• Lead pre-launch planning: market assessment, launch sequencing, pricing strategy, PSP (Patient Support Program) design, promotional planning and stakeholder communications.
• Coordinate cross-functionally to ensure readiness for launch (sales training, medical education materials, access strategy, supply readiness).
• Drive timely achievement of formulary entries and uptake in public and private healthcare accounts for new indications.

Market & Competitive Intelligence

• Continuously monitor market trends, epidemiology, treatment pathways, payer dynamics (OOP, ESI, reimbursed, state government) and competitor activities in Hemato-oncology.
• Translate insights into actionable recommendations for brand differentiation, positioning and commercial strategy.
• Provide input to P&L planning and support revenue forecasting.

Stakeholder Engagement & HCP Excellence

• Design and execute targeted engagement plans for Tier 1–Tier 3 HCPs, KOLs, key accounts and institutional stakeholders to drive clinical adoption.
• Lead initiatives to shift HCP belief and prescribing behavior among top hematology specialists through evidence-based messaging and thought-leadership activities.
• Partner with medical affairs to develop scientific communications, advisory boards, investigator-initiated study support and local protocol adoption.

Market Access & Patient Access Initiatives

• Work with Access and Public Accounts teams to secure formulary listings, negotiate special pricing cases and design patient access programs (PAPs) that improve affordability and uptake.
• Develop pragmatic strategies for expanding access across government and private healthcare channels, and measure program impact.

Cross-functional Collaboration & Commercial Enablement

• Act as a central liaison between marketing, sales, medical, regulatory, access, supply and finance to drive integrated execution.
• Equip the sales force and account teams with launch kits, training, field tools, objection-handling material and ROI-focused selling propositions.
• Support regional/state teams with localized campaign adaptations and implementation plans.

Brand Campaigns, Communications & Digital

• Create high-impact, localised brand campaigns spanning HCP engagement, patient outreach, digital channels and medical education.
• Oversee development of promotional materials, digital assets, microsites and content aligned with medical and regulatory standards.
• Leverage digital analytics to optimize engagement, lead generation and conversion.

Performance Management & Reporting

• Define and track KPIs for brand performance, market penetration, HCP belief shifts, access outcomes and ROI.
• Deliver regular performance updates to Head Marketing and senior stakeholders; recommend course corrections based on data.
• Lead brand perception and stakeholder satisfaction assessments and ensure measurable improvements over time.

Innovation & Service Offerings

• Identify and develop new service offerings (patient support services, adherence solutions, hub services) that address stakeholder needs and strengthen brand differentiation.
• Pilot and scale initiatives based on stakeholder feedback and evidence of impact.

Required Skills & Qualifications

• Education: MBA (Marketing) or equivalent. A degree in Life Sciences/Pharmacy or similar is preferable.
• Experience: 6–8+ years of marketing experience in pharmaceuticals with demonstrated experience in Hemat-oncology or oncology preferred.
• Proven track-record managing end-to-end brand lifecycles including launches.
• Domain knowledge: Strong understanding of hematology therapeutic areas, treatment algorithms, clinical evidence interpretation and stakeholder landscape.
• Commercial acumen: Experience with P&L inputs, pricing, market access strategies and working across OOP, ESI, reimbursed and public accounts.
• Communication & influencing: Excellent presentation, stakeholder engagement and negotiation skills, with the ability to influence senior HCPs and internal leaders.

Personal attributes : Strategic thinker, hands-on leader, patient-centric mindset, results-oriented, adaptable in a fast-paced environment.

Why Join Us?

You will be part of a motivated, cross-functional team focused on transforming Hemato-oncology care in India. This role offers the opportunity to lead high-impact strategies, influence patient access and outcomes, and grow a market-leading Hemato-oncology franchise within GSK committed to innovation and patient-centricity.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion at GSK:

As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.

Please contact our Recruitment Team at IN.recruitment- to discuss your needs.

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