Marketing Executive

6 days ago

Kolkata metropolitan area West Bengal, India Indismart Group Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

IndiSmart Hotel
is a well-known 3-star commercial hotel located in the Salt Lake Electronics Complex, Sector V, Kolkata.

Role Description

This is a full-time on-site Marketing Executive role located in the Kolkata metropolitan area at
IndiSmart Hotel
. The Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities on a day-to-day basis.

Marketing & Branding

  • Develop and execute marketing strategies to promote the hotel locally, nationally, and internationally.
  • Build the hotel's brand image through creative campaigns, storytelling, and unique positioning.
  • Create promotional materials such as brochures, banners, and advertisements.
  • Manage the hotel's website, SEO, social media platforms, and online presence.
  • Run paid campaigns on Google Ads, Facebook, Instagram, and OTAs (Online Travel Agencies).
  • Ensure the hotel is listed and well-ranked on travel platforms like , Agoda, MakeMyTrip, etc.
  • Work with the sales team to drive bookings and occupancy.
  • Plan offers, packages, and seasonal promotions to attract different customer segments.
  • Support corporate tie-ups, travel agents, and event organizers to generate bulk bookings.
  • Conduct guest feedback surveys and analyze satisfaction levels.
  • Plan loyalty programs, referral offers, and repeat guest engagement strategies.
  • Manage online reviews and respond to guest feedback on TripAdvisor, Google, etc.
  • Promote the hotel's banquets, restaurants, spas, and other facilities.
  • Collaborate with local businesses, influencers, and tourism boards for promotions.
  • Organize and market events like food festivals, weddings, conferences, and exhibitions.

Skills Required

  • Strong communication & presentation skills.
  • Digital marketing expertise (SEO, SEM, social media, email marketing).
  • Creativity in designing campaigns and promotions.
  • Networking & relationship-building skills.
  • Analytical ability to study market trends and guest behaviour.
  • Knowledge of hotel operations, hospitality industry, and OTA platforms.

Criteria :-

  • Prior experience should be from Hotel/ Resort Experience is mandatory.
  • Immediate Joiners based out of Kolkata or near by Kolkata.

Qualifications

  • Market Planning and Market Research skills
  • Strong Communication and Sales abilities
  • Marketing expertise
  • Excellent interpersonal skills
  • Ability to work collaboratively in a team environment
  • Bachelor's degree in Marketing, Business, or related field

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