
Data Analyst
4 days ago
Job Description: As a Data Analyst, you will play a critical role in tracking and analyzing the performance of our B2C products — Practina, CoolCredit, and Lendee. You will be responsible for monitoring deployed features, analyzing user adoption and journey, and providing actionable insights to drive product growth. This role requires an independent, detail-oriented professional who can guide the team on what to measure, how to track it, and translate data into decisions that impact product success.
Responsibilities:-
- Track feature adoption and performance across B2C products (Practina, CoolCredit, and Lendee).
- Define and implement tracking plans for user journeys, feature usage, and KPIs.
- Collect, analyze, and interpret data from product databases (MySQL) and analytics platforms.
- Develop clear dashboards and reports to provide timely insights to product and leadership teams.
- Identify bottlenecks and drop-offs in user journeys, providing recommendations for improvement.
- Conduct cohort, funnel, and retention analysis to understand user behavior and feature effectiveness.
- Support A/B testing, experiments, and product releases with data-driven insights.
- Work closely with the Product Manager to prioritize feature improvements based on usage trends.
- Present findings and recommendations in a clear and actionable way for stakeholders.
Requirements:-
- Bachelor's degree in Computer Science, Statistics, Data Analytics, or a related field.
- 2–4 years of experience in product/data analytics, preferably with SaaS or B2C products.
- Strong knowledge of SQL (MySQL required) for database queries.
- Hands-on experience with analytics and visualization tools (Google Analytics, Mixpanel, Amplitude, Power BI, Tableau, etc.).
- Proven ability to work independently and provide actionable insights without heavy supervision.
- Good understanding of KPIs around product adoption, feature usage, and retention.
- Strong communication skills to translate data findings into simple, actionable recommendations.
Preferred Skills:-
- Experience with A/B testing frameworks and product experimentation.
- Familiarity with scripting languages (Python/R) for deeper data analysis.
- Exposure to CRM or product managment tools.
Job Types: Full-time, Permanent
Pay: ₹50, ₹80,000.00 per month
Benefits:
- Food provided
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
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