Marketing Executive

About HECS

Hubert Enviro Care Systems Ltd. (HECS) is a leading organization in Environmental Engineering, Consulting, and Laboratory Services, offering complete solutions in:

• NABL-accredited Laboratory Testing (Water, Wastewater, Air, Soil, Food, Noise, Ambient, etc.)
• Environmental Consulting & Compliance (EIA, EC, SPCB/MoEF&CC, Statutory)
• Water/Wastewater Treatment (WTP/STP/ETP) Design & Operation
• Infrastructure & Sustainability Advisory

HECS serves diverse industries manufacturing, pharma, food, construction, healthcare, energy, and public sector — providing technical excellence and end-to-end environmental compliance solutions.

Role Objective

To plan, execute, and drive sales, marketing, and client engagement activities for all HECS business divisions (Lab, WTP/STP, EIA/EC Consultancy, Environmental Compliance, and Infra Advisory).

The role focuses on lead generation, client coordination, CRM management, and target achievement across regional zones.

Key Responsibilities

1. Business Development & Marketing

• Identify and develop new business opportunities for Laboratory, Consultancy, and WTP/STP projects across India.
• Promote HECS's full portfolio of services to industrial, corporate, and government clients.
• Prepare and present technical-commercial proposals, quotations, and marketing presentations.
• Participate in empanelments, tenders, and rate contracts with PSUs, industries, and government bodies.
• Achieve assigned monthly, quarterly, and annual targets.
• Coordinate with Zonal Marketing Teams and ensure uniform business strategy implementation.

2. Client Engagement & Coordination

• Develop and maintain strong client relationships for repeat and referral business.
• Coordinate with operations, technical, and laboratory teams for timely service delivery.
• Manage client communication, sampling schedules, report delivery, and feedback collection.
• Maintain and update CRM database (leads, follow-ups, closures, renewals).
• Ensure post-sales service, AMC renewals, and customer satisfaction.

3. CRM, MIS & Zonal Coordination

• Manage CRM tools and lead trackers to maintain updated business pipelines.
• Generate weekly/monthly MIS reports on enquiries, conversions, and revenue.
• Collaborate with Zonal Marketing Executives to plan field visits, exhibitions, and campaigns.
• Report to the Marketing Head with performance metrics, client status, and upcoming opportunities.

4. Market Intelligence & Strategy

• Monitor competitor activities, industry trends, and client demands.
• Suggest improvements in pricing strategy, service offerings, and promotional plans.
• Support in planning digital marketing, seminars, exhibitions, and regional awareness programs.
• Ensure all marketing materials are brand-compliant and technically updated.

5. Compliance & Knowledge

• Maintain awareness of environmental regulations (CPCB, SPCB, MoEF&CC, BIS, FSSAI).
• Educate clients on HECS's compliance-based testing and consulting advantages.
• Represent HECS at industry meetings, trade fairs, and environmental conferences.

Qualifications & Experience

Education:

• MBA / PGDM in Marketing preferred.

• Experience:

• 1–10 years in Marketing / Business Development / Marketing Coordinator of Laboratory, Water/Wastewater, Environmental Consulting, or related industries.

• Experience in CRM, field sales, or technical marketing will be an advantage.

Key Skills & Competencies

• Strong knowledge of environmental testing, consultancy, and compliance services.
• Proficiency in MS Office, CRM tools (Zoho / HubSpot / etc.), and digital marketing basics.
• Excellent communication, presentation, and negotiation skills.
• Strong client relationship management and networking abilities.
• Target-driven, analytical, and capable of independent field operations.
• Willingness to travel across zones (South / West / North / East) as per business needs.

Performance Metrics

• Lead generation & conversion ratio
• Revenue growth vs. assigned targets
• Client satisfaction & retention rate
• CRM data accuracy & reporting quality
• Cross-division coordination effectiveness

Compensation & Benefits

• Salary: Best in Industry (based on experience & performance)
• Continuous training and professional development in environmental services marketing