Senior Analyst, Marketing Analytics

Company Profile
Bain & Company is the management consulting firm that the world's business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has offices in various countries, and its deep expertise and client roster cross every industry and economic sector.

The firm established several functions in the Indian market early 2000s and its remit across functions has expanded over time. Since 2019, these functions have become part of Global Business Services (GBS). Global Business Services (GBS) is a network of five interconnected business-function hubs across India, Poland, Malaysia, Mexico and Portugal, serving Bain globally to run our business, support other functions, and help drive innovation internally. We are over 1000 business professionals – serving functions in operations, HR, finance, legal, tech, marketing, research, and data analytics – who support our offices globally.  Our mantra of "shared innovation, seamless execution," underpinned by a passion for results, teamwork, and creativity, helps Bain stay at the top of our game operationally.

Position Summary
The Senior Analyst, Data & Marketing Analytics, will be a key contributor in building the foundation of Bain's marketing analytics ecosystem. This role offers a meaningful opportunity for an experienced analyst to take on broader responsibilities and contribute to strategic outcomes.

Responsible for playing a hands-on role in designing data infrastructure, delivering insights, and enabling scalable reporting — all while working closely with marketing, digital, and technology stakeholders. From building data pipelines and dashboards to running agile projects and leading high-stakes discussions, this is an opportunity to shape how analytics powers strategic marketing at Bain.

One will thrive in an agile, fast-paced environment and collaborate closely with stakeholders across the marketing and analytics ecosystem.

Responsibilities And Duties
Data Analytics & Insight Generation (30%)

• Analyze marketing, digital, and campaign data to uncover patterns and deliver actionable insights.
• Support performance measurement, experimentation, and strategic decision-making across the marketing funnel.
• Translate business questions into structured analyses and data-driven narratives.

Data Infrastructure & Engineering (30%)

• Design and maintain scalable data pipelines and workflows using SQL, Python, and Databricks.
• Build and evolve a marketing data lake, integrating APIs and data from multiple platforms and tools.
• Work across cloud environments (Azure, AWS) to support analytics-ready data at scale.

Project & Delivery Ownership (25%)

• Serve as project lead or scrum owner across analytics initiatives — planning sprints, managing delivery, and driving alignment.
• Use tools like JIRA to manage work in an agile environment and ensure timely execution.
• Collaborate with cross-functional teams to align priorities and execute on roadmap initiatives.

Visualization & Platform Enablement (15%)

• Build high-impact dashboards and data products using Tableau, with a focus on usability, scalability, and performance.
• Enable stakeholder self-service through clean data architecture and visualization best practices.
• Experiment with emerging tools and capabilities, including GenAI for assisted analytics.

Experience

• 5+ years of experience in data analytics, digital analytics, or data engineering, ideally in a marketing or commercial context.
• Hands-on experience with SQL, Python, and tools such as Databricks, Azure, or AWS.
• Proven track record of building and managing data lakes, ETL pipelines, and API integrations.
• Strong proficiency in Tableau; experience with Tableau Prep is a plus.
• Familiarity with Google Analytics (GA4), GTM, and social media analytics platforms.
• Experience working in agile teams, with comfort using JIRA for sprint planning and delivery.
• Exposure to predictive analytics, modeling, and GenAI applications is a plus.
• Strong communication and storytelling skills — able to lead high-stakes meetings and deliver clear insights to senior stakeholders.
• Excellent organizational and project management skills; confident in managing competing priorities.
• High attention to detail, ownership mindset, and a collaborative, delivery-focused approach.

What Makes Us a Great Place To Work
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity, and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor's Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 15 years. We believe that diversity, inclusion, and collaboration are key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor, and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ, and parents.