Unit Manager/Senior Unit Manager

21 hours ago


Pune, Maharashtra, India Bajaj Finance Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms - About The Role

Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms

Job Purpose

Capability development for Bajaj Finserv digital assets (App and web). Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on the platform will lead to increased adoption of App and Web, contributing to business, engagement, increased traffic, and conversions.

Duties and Responsibilities- Ensure customer facing capabilities are envisaged, delivered, and functioning with attention to detail:
- Understanding business/service requirement
- Ensuring that the requirement is delivered in a customer intuitive manner
- Ensuring the right communication reaches out to the customer to ensure engagement with the application and caters to business/service needs
- Management of any asset in the digital platform:
- Ensure it is working fine at all times
- Research and benchmark similar capabilities in the market to improve the asset
- Personalization of properties on the Digital Platform for driving business priorities
- Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including segmentation based on personas and creating front-end capabilities for display on platforms
- Tracking key metrics:
- Click to next view success %
- App launches, driving DAU (Daily Active Users), MAU (Monthly Active Users)
- Service utilization via digital assets
- Ensuring feature adoption increases customer retention on Bajaj Finserv Digital Assets
- Targets achieved (planned versus actual business or service numbers)
- Analyzing and evaluating effective activities to keep the customer engaged on the Platform:
- Measure the last activity with the latest engagement activity to understand what works and what doesnt
- Benchmark engagement activity with the industry
- Analyze engagement activity to determine which engagement products should be included in the application
- Identifying and timely fixing of issues while observing customer behavior in production:
- Ensure TAT is within limits for issue resolution
- Involve stakeholders responsible for debugging and resolving issues
- Timely communication to ensure customer engagement without disruption
- MIS and Power BI dashboards:
- Tracking of traffic, leads, conversions via Power BI dashboards
- Publishing latest updates of customer activity on assets
- Engaging with data/business team to understand customer engagement trends
- Maintaining track of daily activities for release, service, issues, and engagement

Key Decisions / Dimensions- BRD scenarios writing and test case creation (using Gen AI)
- Solutioning based on linked backend systems
- Working with Platform Content Management System tools for delivering front-end assets
- Developing new ideas and ensuring compliance to increase App engagement and adoption

Major Challenges- Prioritization of multiple requirements from business, performance marketing, and regulatory teams
- Simultaneous management of multiple stakeholders
- Ensuring customer engagement on the asset

Required Qualifications and Experience

Qualifications- Post-GraduationMBA

Work Experience- 2-3 Years in App/Web development domain

s Keywords- Project management
- CleverTap
- Medallia
- Pimcore
- Google Analytics
- Azure
- MS Excel
- MS Power Point



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