
Digital Marketing Specialist
2 days ago
We are looking for a results-driven Digital Marketing Specialist with hands-on experience in Facebook Ads and Google Ads. The ideal candidate will create, manage, and optimize campaigns to drive leads, sales, and brand awareness.
Responsibility
- Plan, execute, and optimize Facebook Ads and Google Ads campaigns.
- Monitor campaign budgets, performance, and ROI, making data-driven adjustments.
- Conduct keyword research, audience targeting, and A/B testing of creatives and copy.
- Generate regular analytics and performance reports.
- Stay updated on industry best practices, trends, and algorithm changes.
- Collaborate with content, design, and sales teams for integrated campaigns.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 1-3 years' experience managing Facebook Ads and Google Ads campaigns.
- Strong understanding of digital marketing strategies and paid advertising platforms.
- Analytical skills: ability to interpret data and draw actionable insights.
- Certification in Google Ads and/or Facebook Blueprint (preferred but not mandatory).
- Excellent copywriting and communication skills.
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