Product Marketing- Manager

19 hours ago

Indore, Madhya Pradesh, India Beyond Key Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Beyond Key
Beyond Key is a global technology solutions provider, delivering innovative digital solutions across industries.
Our product, Procure Key
, is an AI-powered sourcing software that streamlines the PR-to-Award process, making procurement smarter and faster. We are seeking a Product Marketing Manager who can blend strategic vision with hands-on execution. In this role, you will shape Procure Key's market positioning, lead go-to-market strategies, and drive growth through impactful campaigns and customer engagement across global markets.

Key Responsibilities
Positioning & Messaging
Craft compelling narratives, value propositions, and messaging frameworks that differentiate Procure Key in global markets

Translate product features into customer-centric messaging tailored to personas and industries

Go-to-Market & Campaigns
Develop and execute GTM strategies for new features, launches, and international campaigns

Collaborate with the core marketing team to design and run campaigns that drive awareness and resonate with enterprise buyers

Work closely with product, sales, and customer success teams to align initiatives with business goals

Demand Generation & Growth
Drive lead generation and pipeline growth across SEO, paid marketing, email campaigns, webinars, content marketing, and social media

Monitor campaign performance, track ROI, and optimize based on analytics

Content & Enablement
Create high-impact marketing collateral including case studies, whitepapers, blogs, product videos, and landing pages

Produce sales enablement decks, explainer demos, and customer presentations to support sales and growth

Partner with customer success to build testimonials, references, and use-case-driven stories

Customer & Market Engagement
Participate in product demo sessions and customer calls to capture insights and feedback.

Track competitors, industry trends, and buyer behavior to guide strategy and strengthen positioning.

Support global events and campaigns to expand Procure Key's international presence.

Qualifications & Skills

  • 4–6 years of product marketing experience in B2B SaaS enterprise software (procurement or sourcing software experience preferred).
  • Proven success in product positioning, GTM planning, and global launch execution.
  • Hands-on experience with SEO, paid campaigns, marketing automation, CRM, email, and analytics tools.
  • Strong skills in content development like landing pages, presentations, demo scripts, product videos, sales enablement material.
  • Excellent storytelling and communication abilities, able to translate complex product features into customer benefits.
  • Experience supporting product demos, webinars, and customer engagement initiatives.
  • Strategic thinker with a data-driven approach, balancing creativity and analytical rigor.
  • Comfortable working cross-functionally with sales, product, and customer success teams.

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