Product Marketing Manager

3 days ago

Indore, Madhya Pradesh, India Hitya Global Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role Overview:

You will be the bridge between our products and the market. Your mission is to research, strategize, and execute powerful marketing campaigns that amplify our product's voice. From positioning to promotions – you'll own the journey of how the world experiences our product.

Key Responsibilities:

  • Deep-dive into product features, customer needs, and market trends.
  • Craft compelling positioning, messaging, and go-to-market strategies.
  • Design and execute creative campaigns across digital and offline channels.
  • Leverage tools, platforms, and insights to maximize campaign impact.
  • Work with design & content teams to build posts, collaterals, and brand stories.
  • Collaborate with sales and product teams for seamless market alignment. Analyze KPIs, track performance, and optimize for growth.
  • Continuously innovate marketing methods to stay ahead of competitors.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 3+ years of proven experience in Product Marketing (Fintech/SaaS preferred).
  • Hands-on expertise with marketing tools, automation, and analytics.
  • Strong storytelling, communication, and presentation skills.
  • Ability to run multiple campaigns with cross-functional collaboration.
  • Creative mindset backed by data-driven decision-making.

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