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Google AdWords Specialist
2 weeks ago
We are seeking a highly skilled and strategic PPC Team Lead with hands-on experience in managing and optimizing Google Ads, Amazon Ads, and Meta Ads campaigns. The ideal candidate should have prior experience working in a Digital Marketing or SEO agency, handling multiple client accounts across diverse industries. You will be responsible for leading a team of PPC specialists, driving paid media strategy, and delivering measurable results for our clients.
Key Responsibilities:
Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta (Facebook/Instagram) platforms.
Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.
Manage a portfolio of multiple clients, ensuring KPIs are met across different verticals.
Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.
Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.
Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.
Prepare performance reports and insights for internal review and client presentation. Stay updated with industry trends, platform changes, and best practices to ensure innovative strategies.
Requirements:
4–6 years of experience in PPC campaign management.
Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.
Experience working in a digital marketing or SEO agency with multi-client management.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Familiarity with tracking tools such as Google Tag Manager, Google Analytics, and conversion APIs.
Strong communication and client-facing skills.
Ability to lead and mentor a team, manage workloads, and deliver under tight deadlines. Preferred Qualifications:
Google Ads and Meta Blueprint certifications.
Experience with SA360, SEMrush, Ahrefs, or similar tools.
Experience in eCommerce and lead generation campaigns.
Job Type: Full-time
Pay: ₹35, ₹45,000.00 per month
Work Location: In person